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November  8, 2004
President of ASPectx Will Present on Blogs, Ezines, and RSS Feeds at Media Relations 2005
(Louisville, KY)—Dawn Marie Yankeelov, president of ASPectx, has been selected to present at Media Relations 2005 in April, a national conference sponsored by Infocom Group, publishers of BullDog Reporter and The National PR Pitch Book.
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FOR IMMEDIATE RELEASE:

President of ASPectx Will Present on Blogs, Ezines, and RSS Feeds at Media Relations 2005

( Louisville , KY )— Dawn Marie Yankeelov , president of ASPectx, has been selected to present at Media Relations 2005 in April, a national conference sponsored by Infocom Group, publishers of BullDog Reporter and The National PR Pitch Book. The session title is “Publishing Your Own News: Blogs, Ezines, RSS and Consumer-Generated Media.”  Additional speakers and panelists addressing the subject will include:  Peter Blackshaw of Intelliseek and Web Strategy Blogmaster Sally Falkow.

Yankeelov is a regular presenter at the International Virtual Communities Conference held in Europe annually on topics regarding communities of practice blogs, marketing, and public relations tactics online.  “The focus of blogging for expert status has risen to the forefront in Corporate America to sway opinion.  More than 3.5 million people are now blogging, including journalists and CEOs of all types of companies.  It is a tool of the trade not to be overlooked,” Ms. Yankeelov explains. For a sample list of CEOs who now blog go to: http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList

“Our goal is to present actionable solutions to problems and untapped opportunities that confront senior-level PR executives,” said Conference Manager Stacy Dorter of Media Relations 2005. She added that Yankeelov has shown the ability to grapple with current and future PR challenges based on her credentials and clientele.
Media Relations 2005 will be held on April 10-12 in San Francisco , CA at the Westin St. Francis Hotel.  For more information, go to www.infocomgroup.com.

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