Aug. 19 “Online Social Networking, Blogging and Podcasting”

>Save the date< “Online Social Networking, Blogging and Podcasting,” Presented By Dawn Marie Yankeelov, President of Aspectx; Aug. 19th at One Southern Indiana offices, Location: 4100 Charlestown Road, New Albany, IN 47150; Noon to 5 PM, Lunch Included, $59. Register at www.isbdc.org/events.aspx, Southeastern region, Register by calling 812-265-3127, Ext. 225 or Lynda Knoebel, lknoebel@isbdc.org

Online Social Networking, Podcasts and Blogging: The Cocktails are Virtual But the Contacts Create Business

In this session, we will explore:

I.  On Social Networking:

What does it mean when we say social media and how it can assist your business.

–We will enumerate the reasons a small business could use social networking to build contacts and promote relationships that lead to sales.

–We will explore the benefits and downsides of Facebook, Linked In, Xing, Plaxo Pulse, and other specialty sites.  We will review questions to ask, who to invite, how to be active, and what is the etiquette?

—We will look at what expanding feature sets are useful and how to look at other people’s pages to leverage information.

—Lastly, should you be advertising to these audiences?

We will look at several examples of what can work.

II. On Developing a Podcast:

–What a Podcast Can Do For You: We Will Look at Case Studies of Local Businesses from Retail to the Industrial and Commercial Sectors

–The Ultimate Checklist and Resources in Your Market

–Marketing the Podcast: Got One – Now What?

–Beyond the Web: Mobile Marketing Planning

III:  On Blogging:

–Case Studies that Show Value: Local Companies Doing Global Blogging

–How to Think About Setting Up a Blog: Questions to Ask Internally

–Dealing with the Blog Each Week:  The Plan of Action

–Promoting the Blog: Search Engine Optimization and Other Simple Tricks