FOR IMMEDIATE RELEASE Media Contact:
Dawn Marie Yankeelov
Aspectx
(502) 292-2351
dawny@aspectx.com

Named 2008 Hot Dozen company
ENTERPRISECORP recognizes local companies for fast-growth and achievement

LOUISVILLE, KY (December 10, 2008) – Medx12, has been named a 2008 Hot Dozen company by GLI’s ENTERPRISECORP. The Hot Dozen is an annual celebration of 12 locally-owned companies who have benefited from Louisville’s entrepreneurial atmosphere and continue to thrive in our region. The companies represent innovation and entrepreneurship in Louisville’s business community.

CEO Joe Sostarich of Medx12 said, “We are honored to be selected and anticipate continued growth in our industry throughout 2009, bringing in jobs and stimulating the local economy.”

Hot Dozen companies are selected because they exemplify Louisville as a place to start and grow a company. Honoring them is part of ENTERPRISECORP’s mission to create a new culture of entrepreneurship and dramatically increase the number and quality of fast-growth, entrepreneurial companies headquartered in our region.

“The companies selected for the Hot Dozen contribute to our city’s job and wealth creation and with that comes the need to support their talent attraction efforts,” said Louisville Mayor Jerry Abramson. “Attracting high quality talent, whether from within our community, from the region or nationally requires our continued focus on world class amenities,” he said.

Medx12 takes physicians’ practices paperless. Software services include claims management, collections, practice management, patient statements, credit card merchant programs, and electronic medical records.
All the Hot Dozen companies were honored at the Hot Dozen Holiday Showcase at Old National Bank, Preston Pointe on Tuesday, December 9. The event is a celebration of their success and an opportunity for the Hot Dozen companies to network and socialize with other companies and individuals in the entrepreneurial community.

About Medx12
Medx12 exists to serve an estimated six million healthcare providers by fulfilling the administrative needs of their practices, allowing for more time with the patients. The Medx12 mission is to focus on providing secure, web-based, user-friendly solutions for healthcare providers and payers. The company’s standards for excellence include compliance with HIPAA privacy and security standards, while cutting costs for payers and providers.

About ENTERPRISECORP:
ENTERPRISECORP is the division of Greater Louisville Inc. that specializes in developing the region’s fast-growth entrepreneurial sector. ENTERPRISECORP has helped 60 clients secure over $65 Million in financing, and 6 of our clients have experienced $150 Million of liquidity.

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This article appeared in the Technology Section newsletter of the International Public Relations Society of America in the Fall of 2008.

Working in our profession, personal relationships cannot be sacrificed at the altar of technology for the cool factor. That’s why when you reach into your personal technology toolbox, the tool you select had better simplify rather than intensify the time you need to execute an action. There are five relatively quiet, newer players on the scene that do simply tasks smarter, and save time. Targeting Leads: Jigsaw We’ve all called around trying to find the right person inside a large organization for business development either for ourselves or our clients. This can be frustrating and time-consuming. Now there are thousands of others who also have had the same experience willing to share their electronic rolodexs with you at Jigsaw (www.jigsaw.com). The system does allow for a trial period to get a “taste” of what is available. When looking for contacts in large corporate environments, such as Google, for instance, there are a number of valuable listings that can assist in that target marketing. It is a salesman’s best friend, and the expense structure is attractive. For every verifiable contact name you put in, you get credit to look for your own. Of course, you can pay to assemble what you need as well. They list their objective as, “Aims to increase efficiency in the buying and selling process by providing a collaborative database of business contacts.” I say it eliminates headaches, and gets you to target names of real people real fast. 5 million contacts with phone numbers and email addresses available now. Cost: $25 a month or add 25 contacts a month.

Charitable Giving: Community Plus If you are working with a non-profit, sign them up to benefit from online shoppers. At this point, there is no avoiding shopping online for every manner of good or service, so if you are going to do it, then do through a site that generates charitable donations with each click to your favorite charity.

This site, www.communityplus.com, allows anyone to create a profile and shop at more than 600 merchants, such as Walmart and The Gap, while giving up to five percent to favorite charities through those regularly-priced purchases. Founder Jeff Tietzer had a simple model of creating a loyalty program for shopping online to benefit nonprofits, proving that one person can make a difference. Each merchant designates the level of giving based on your purchases. Old-Fashioned Cards: SendOutCards We all send email now as routinely as waking up in the morning, but remember the days when you used to get greeting cards in the mail? One company has determined a great many people still enjoy opening up snail mail when it’s a greeting card or even a postcard. SendOutCards (www.sendoutcards.com) is a new network marketing company that allows you to sign others up and make money on everyone in your line who seamlessly sends out cards to business contacts after events, for special occasions, or just for fun. The system will take excel or Microsoft Outlook databases, for example, and you can set up groups. A record is kept of each card sent. If you gave out wrong information after you assembled a quick mailing, delete the campaign before midnight and it won’t go. Cards are batched and go through a Salt Lake City distribution system. Then start with your template and begin again. Once you have contacts in the system, sending the cards is simple, and direct. There is a card catalog or you can upload your own creations for special events, leads generation, or any number of other mailings. The fee structures are based on points. You pay for postage through credit card or Paypal. You can cancel anytime the monthly fee for cards, and you can roll them over to do a large mailing, such as Christmas cards. To get in to the network, you must sign up through another registered user. www.sendoutcards.com/aspectx Another Toolbar Bringing Community: Conduit We’ve all gotten used to Google and Yahoo toolbar technology, and it makes quick work of searching and navigating at will. In the last two years, another toolbar has become the new digital platform for instant community. Conduit (conduit.com) was just recognized for its breakthrough innovation in creating a game-changing, persistent digital media channel by AlwaysOn as a top 100 private company selection. It now has over 12 million users with 130, 000 publishers and a new user every 2 seconds. Anyone can create, and instantly launch, their community toolbar. Here is a way to reach people that gives social search mainstream staying power. The operative word is free, so there is nothing to lose in using it to promote even a small business client with this search monetization model. Key players with Conduit include ReMax, Greenpeace, and Major League Baseball. Pushing Video Ads: AOL/PointRoll Video Advertising Gannett Co. and AOL with its partner, PointRoll, will develop several versions of ads online being delivered as video exclusively this year. It appears another rendition of popup-style ads with video, where you must watch it, before moving to a news clip, and it will take over our traditional news sites. The deal was announced in March of this year, and should bear fruit shortly. Whether this is a hot new way to push messaging, or just another stop on the Internet personalization train, remains to be seen. But knowing what is happening, may lead you to opportunities for your clients. Public relations practitioners operating in the technology sectors are increasingly moving into full integrated communications services. Marrying the best of the technologies that simplistically open up new audiences can be key. Experiment for yourself. Your tech toolbox essentials will continue to grow. Dawn Marie Yankeelov is president of Louisville-based ASPectx with more than 20 years experience in high tech business-to-business sectors, tying marketing and technology together with expertise in search, security, community, and software solutions.

ASPectx, based in Louisville, provides competitive intelligence, public relations, marketing, web consulting, and business development services to companies in growth sectors, particularly high technology and healthcare. The firm works with Fortune 1000 companies as well as startups in the business-to-business sector from strategy through to tactics. www.aspectx.com

Contact: Dawn Marie Yankeelov, ASPectx, Cell: 548-1304 for Catalyst Learning School at Work Customer Conference; www.schoolatwork.com

Date of Event: SCHOOL AT WORK CUSTOMER CONFERENCE FOR HOSPITALS BY LOUISVILLE-BASED CATALYST LEARNING, AUGUST 7-8, 2008, “CREATING OPPORTUNITIES FOR CAREER ADVANCEMENT”

Location: HYATT REGENCY DOWNTOWN

Time: 7:30 am TO 4:15 pm ON THURSDAY; DINNER CRUISE (MEDIA INVITED) FOR SPECIAL AWARDS AT 7pm ON STAR OF LOUISVILLE ON THURSDAY; 7:30 am TO 3:30 pm ON FRIDAY

Highlights: Speakers of Interest are:
–9:30 Thurs. General Session: ”HCA’s Workforce Development Strategy – A High-Level Overview”
With approximately 180,000 employees, HCA is the nation’s largest for-profit healthcare system. In this interactive session, participants will delve into the organization’s development strategies that successfully build a pipeline for critical talent, establish employee accountability and foster development.
Ann Hatcher, Vice President of Talent Management,
HCA Inc., Nashville, TN
–10:30 Thurs. General Session: “Navigating Career Advancement”
Professional development is a life-long learning commitment to planning, managing and benefiting from your own development to achieve your professional goals. This presentation will demonstrate how the VA fosters the highest standards of leadership, research, and development through creative partnerships, use of new technology, and innovative educational initiatives that focus on career development and succession planning. Understanding the importance of workforce diversity, enhancing competencies, mentoring programs, and the opportunities for advancement within a large organization will provide an inspirational call to action in fulfilling your career goals.
Joleen Clark, Chief Workforce Management and Consulting Officer,
Veterans Health Administration, Washington DC
–7:00 Thurs. Dinner Cruise on “Star of Louisville”: Awards Presentation
A cruise down the Ohio River on the Star is a uniquely Louisville experience.  The river, once the major link between the bustling cities of the East Coast and the Mississippi River, was a pivotal influence on the city’s history.  To this day, it still captures the imagination of all who visit.  The Star of Louisville’s yacht-style elegance features indoor climate-controlled dining and outdoor observation decks.  The dinner buffet includes Prime Rib and a full bar.  Please join us for this memorable evening.

–more–
–8:45 Friday General Session: “Leadership as Compassion” 
This session will present insights on leadership from one of today’s industry leaders.  Participants will learn how to promote a spirit of justice, integrity and dignity that will transform the organization into one of inspiration and motivation.
Sr. Mary Roch Rocklage RSM, Chair of the Sponsor Council of the Sisters of Mercy Health System, MO.  Sr. Mary also served as Mercy’s first president and CEO.
–1:15 Friday General Session:  “Strategic Partnerships: Human Resources/Education and the Impact on Employee Engagement”
Employee engagement is at the heart of organizational transformation.  At Norton Healthcare, a synergy between Human Resources and Education empowers employees to build a productive culture of cooperation.  This promotes a meaningful, high-performance environment that creates momentum at both the organizational and individual level.  Norton will showcase HR and Education initiatives that support diversity and engagement, setting the bar for excellence.  Learn how to form powerful partnerships from the organization named one of the best places to work in Kentucky, according to the Kentucky Society for Human Resource Management.
Kimberly Black Maffet, Associate Vice President,
Workforce Development, Norton Healthcare, KY

Alfonso N. Cornish, Vice President,
Education and Development/Chief Learning Officer, Norton Healthcare, KY
About Catalyst Learning
Louisville-based Catalyst Learning Company (CLC) provides proven career development systems for the healthcare industry. Catalyst Learning’s principal products are School at Work ® (SAW), and Expanding Your Career and Healthcare Opportunities ® (ECHO). The CLC mission is to be a national leader in workforce development. CLC will shrink the skills gap that precludes hard working adults from achieving the American Dream by providing premier education tools delivered via technology to clients’ worksites. We serve entry-level workers by addressing their unique challenges, creating proven career path solutions, and facilitating the convergence of employer and employee needs. Catalyst Learning was founded in 1992 and is a woman-owned small business. For more information, go to www.catalystlearning.com

FOR IMMEDIATE RELEASE

Fetter Group Celebrates its 120th Anniversary in mid-2008

(July 28, 2008–Louisville, Ky.)—Fetter Group, a packaging and marketing services company with specialty focus in the paint and coatings market and the healthcare fulfillment industry, celebrates its 120th anniversary this summer.

Fetter Group works to provide vertical, market-customized solutions that focus on speed to market, expense reduction, and supply chain management improvements. Fetter Label, a division of the Fetter Group, is the nation’s largest exclusive provider of packaging to the paint and coatings industry. Fetter CMD has focused on the healthcare insurance markets to provide multi-channel delivery of timely sales literature. Fetter Group and its divisions have been successful in creating internet-based technology solutions in the areas of content management, database integration, print management, asset management, fulfillment and analytics. Digital services have become the unifying factor in the work flow processes that Fetter delivers to the industries served.

“You can’t force feed your customers standard solutions. Our relationships are built now at the enterprise level. We add value by developing solutions which help our clients reduce their inventory and expenses, while providing their sales, marketing and operational groups with purpose built tools to improve results. It is all about having the right product in the hands of the user at the right time, quickly and cost-effectively,” said Terry Gill, current president and CEO of the Fetter Group.

“We have survived through the Great Depression, a couple of world wars, and many diverse economic conditions to arrive at our current growth position in the healthcare and paint and coatings industries. It is our tremendous team of seasoned professionals that maintain a commitment to the vision that our founder had for prosperity and success,” added Gill.

The original Fetter Printing Co., founded by George G. Fetter Sr. in 1888, handled commercial printing, sold office furniture, and stationery. By 1997, Fetter printing company had expanded to direct mailings, labels, and other forms of commercial printing.

Fetter is now privately-held, has 130 employees and revenues more than $18 million.
For more information about the company’s offerings, go to www.fetterlabel.com or www.fettercmd.com.

FOR IMMEDIATE RELEASE

For More Information Contact:
Lopa Mehrotra, Founder
Testtoob.com
Cell: 415-505-6235
lopa@testtoob.com

Testtoob.com Launches Locally With Junior Achievement BizCamp
for 9 to 12 Year Olds
New Startup Online Intends to be the World’s Science Classroom from Louisville, Ky.

(July 10, 2008)—Testtoob.com, an online learning community of young people around the world fostering self-expression, wonder, and fun in science, has partnered this summer with the Louisville Junior Achievement BizCamp program. The weekly programs at JA foster independence and innovative thinking for students, ages 9 to 12 years old. The last summer JA BizCamp runs July 14-July 18th.

Testtoob.com has launched a premier video sharing and social networking community for middle and high-school science students. The only Web 2.0 destination that is exclusively focused on science for kids, the site enables students to post video of their science experiments, rate content posted by others, and share their videos with students around the world. By partnering with
national science communities, foundations, school systems, and corporations, TestToob will create the World’s Science Classroom.

Junior Achievement of Kentuckiana has incorporated hands-on science experiments into their Biz Camp curriculum. Each day, the students conduct a science experiment, video tape their experience, and post the videos to TestToob. Junior Achievement of Kentuckiana’s President Debra Hoffer indicated, “The science experiments are yet another application for experiential learning that helps kids to apply what they have learned in school. The kids are having fun while learning. We are grateful to Testtoob for this opportunity!”

“TestToob is founded on the belief that all kids are naturally scientists, and the world is their laboratory. We encourage kids to experience the wonder and fun of science by filming their experiments and sharing them with other students,” said Lopa Mehrotra, Founder & CEO of TestToob.

The business model does call for sponsorship and involvement from outside organizations that support science, including the upcoming Idea Festival in September in Louisville. Testtoob.com will participate in The Big Jam on Sept. 25th from 9AM to 10AM at the Kentucky International Convention Center.

About Testoob.com

Founded in October 2007, TestToob is a place exclusively developed to showcase experiments done by school-age scientists. It offers the most up-to-date technology tools, fosters wonder, and gives youth an opportunity for creative self-expression.
While TestToob is a geared to youth, parents and teachers are also essential parts of each student’s team. At Testtoob, we believe that every budding scientist needs a cheering section, competent mentors and safety suggestions. This site enhances formal science education practices and encourages students to consider science disciplines as a focus for an exciting career.

FOR IMMEDIATE RELEASE

Fetter Label Unveils its SMART Productivity Suite
For the Paint & Coatings Industry
Full-Spectrum Asset Management Now Available
at the Nation’s Largest Exclusive Label Provider

(June 18, 2008/Louisville, Ky.)—Fetter Label recently unveiled its SMART Productivity Suite for the paint and coating industry at the American Coatings Show 2008 this June. As the nation’s largest exclusive label provider to the paint and coatings industry, the company designed a full-spectrum asset management approach to eliminate traditional challenges in the packaging supply chain process.

Fetter Label’s SMART Productivity Suite is a unique web-based software platform specifically designed to assist companies in organizing, managing, and updating all of the brand asset content across thousands of SKUs.

The product offers the following advantages:
* Four integrated modules for clear and intuitive data organization and process management
* Instant global updates across multiple SKUs—no more manual updates
* Rights-based user management for security, controlled access and approvals
* Historical tracking and status updates
* Foreign language capabilities
* Customization to accommodate customer requirements

The four SMART modules are: the Content Manager, Traffic Manager, Asset Manager, and Element Library. The Content Manager houses a database of all the information used in a particular brand asset and allows instant updates. The Traffic Manager provides an automated workflow system that allows users to easily view, track, and manage current projects in process. The Asset Manager provides a search feature for quick and easy access to all currently approved SKUs. The Element Library is the repository which houses all the separate files used to create brand assets, such as photographs, logos, and artwork.

“We have worked with a number of customers where the return on investment is evident,” explained Terry Gill, President and Chief Executive Officer of Fetter Label. “For example, we helped a customer develop and implement an order and delivery process that reduced logistical costs by approximately 70 percent. And, we have worked with a new customer to reduce label acquisition costs by 50%.”

Fetter Label’s SMART Productivity Suite simplifies and reduces the time it takes to address rapidly changing legislative mandates on labels, as well as protects the brand and preserves data across thousands of content-rich assets, Gill pointed out. For more information, go to www.fetterlabel.com.

About Fetter Label

Fetter opened its doors in 1888 and for 118 years served as a printer for all types of companies, including more than 60 years of service to the paint and coatings industry. In 2006, the company became Fetter Label and began exclusively serving the needs of the automotive, industrial and consumer paint and coatings companies through innovative technology and print management solutions.

“Innovative Brain Scanning for Alzheimer’s Disease Screening Unveiled
Clinical Trials with the Neuronetrix’ COGNISION headset at the
University of Kentucky Begin in 2008”

Neuronetrix Partners with the University of Kentucky in an Alzheimer’s Disease Screening Study.

LEXINGTON, KY (Jan. 23, 2008)—Researchers at the University of Kentucky Sanders-Brown Center on
Aging are launching an Alzheimer’s screening clinical trial with Neuronetrix’s innovative brain
scanning system, called COGNISION™. The study will involve brainwave assessments using a
technology called event-related potentials (ERP’s). The study is expected to validate the
performance of the COGNISION™ system and to demonstrate the system’s applicability in a primary
care setting. Up to 100 Alzheimer sufferers and controls will participate over the next 6-12
months.

During the study patients will wear a sophisticated electronic headset which will record brain
activity in response to an auditory stimulus. The process is similar to hearing screening tests
performed on newborn infants throughout the country. The data is then uploaded to an online
database where a powerful pattern recognition engine will correlate the ERP tests with known
brainwave patterns.

The COGNISION™ test is expected to be the first approved Alzheimer’s disease screening test which
directly evaluates a patient’s cognitive performance. “We are not looking at a surrogate biomarker
which may or may not correlate with Alzheimer’s, instead, we are directly measuring the cognitive
deficits caused by the disease.” says K.C. Fadem, co-founder of Neuronetrix.
It is generally believed that the drugs used to treat Alzheimer’s, such as market leader Aricept®
from Pfizer, are most effective early in the disease process. Because of this, a national focus
has been placed on the importance of Alzheimer’s screening to determine optimum treatment paths in
the early stage of the disease. At least one organization of medical experts, the AD Screening
Discussion Group, has advocated that Alzheimer’s disease screenings become a routine part of the
application for Medicare.

Alzheimer’s disease affects about 5 million Americans with 500,000 new cases reported each year.
This number is expected to grow to 16 million by 2050. The CDC recently reported that Alzheimer’s
disease moved up to 7th place from 8th place among the leading causes of death in 2004, passing
influenza and pneumonia.

The Sanders-Brown Center at the University of Kentucky is one of only 32 Alzheimer’s Centers of
Excellence in the country. Neuronetrix is planning a follow on study to evaluate the COGNISION™
System on a commercial scale that will be performed at other Alzheimer’s Centers of Excellence
including the University of Pennsylvania and Indiana University.

For more information, go to www.neuronetrix.com.

Dawn Marie Yankeelov, ASPectx
PR Consultant
502-292-2351
dawny@aspectx.com

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