FOR IMMEDIATE RELEASE:

“911, Iraq, & Bin Laden: US’s $60 Billion Intelligence Failure”
Presented by Former Intelligence Officer Robert D. Steele from Washington, D.C.
The World Affairs Council of Kentucky/Southern Indiana’s Global Economic Forum

May 2, 2006—(Louisville, KY)—Former Career Intelligence Officer Robert D. Steele will come to
Louisville, Ky. on June 14 to detail how and why open source intelligence methods should be used
more frequently to track high priority issues and military enemies. ASPectx founder Dawn
Yankeelov, and a member of the organizing committee for the area World Affairs Council’s Global
Economic Forum Series, extended the invitation to bring perspective to Kentuckians in this the
area.

Open source intelligence or “OSINT” refers to an intelligence gathering discipline based on
analyzing information collected from open sources, i.e. information available to the general
public. These sources include newspapers, the internet, books, phone books, scientific journals,
radio broadcasts, television, and others.

Robert David Steele, a career intelligence officer who went on to found the Marine Corps
Intelligence Command and then the international Open Source Intelligence (OSINT) movement,
believes that 80 percent of the threats to the U.S. can be monitored through open source
intelligence methods. However, Steele contends, $60 billion a year is spent on the 20% of the
threats amenable to secret sources and methods.

The kickoff event for this year’s Global Economic Forum Series will be held on Weds., June 14th
with a general lecture at 5:30PM open to the public and a business dinner at 6:30 PM. Tickets will
be sold in advance and at the door: $20 for the main event; and $100 for the business dinner. The
general lecture will be held in the Greenbaum Room, at Greenebaum, Doll & McDonald, 3500 National
City Towner, followed by the business dinner at Vincenzo’s Italian Restaurant, 150 South 5th St.
Tickets for both events are on a first-come basis, and seating is limited.

In November 2005, the Director of National Intelligence (DNI) announced the creation of the Open
Source Center (OSC). The OSC’s functions include the collection, analysis and research, training
and information technology management to facilitate government-wide access and use of open source
information. The center builds on the expertise of the CIA’s Foreign Broadcast Information Service
(FBIS), which has provided the U.S. Government a broad range of open source products and services
since 1941 (including world media content available to the public through World News Connection).
The top operational open source intelligence unit in the US military is the Open Source
Intelligence Branch of the Special Operations Command Joint Intelligence Center (SOCJIC).

Many other nations maintain open source intelligence gathering operations, for example Australia’s
Office of National Assessments, the UK’s BBC Monitoring Service, and the Swiss Army. Collection
and analysis tasks are allocated in different ways by different agencies.

To hear more on how this approach effects homeland security and you, join the general public and
World Affairs Council members at this exciting event. may be purchased by calling the World
Affairs Council at (502) 561-5422. Checks for tickets can be mailed to World Affairs Council, 200
West Broadway, Suite 607, Louisville, Kentucky 40202. Space is limited, and tickets for both
events are on a first-come basis. Please include a daytime phone number, type of tickets and
quantity desired, if ordering by mail.

About Robert Steele
Robert David Steele is a former career intelligence officer who founded the Marine Corps
Intelligence Command and is the leading voice of the Open Intelligence Movement. He has been
featured in Year in Computers 2000, named one of the Microtimes 100 industry leaders and unsung
heroes shaping the future, and is the central character in Alvin Toffler’s chapter in War and
Anti-War on “The Future of the Spy”. Steele has hosted over 6,000 multinational intelligence
professionals at his annual Global Information Forum, and trained an additional 1,500 at various
tailored events hosted by 19 different countries. He is the primary author of the DIA, NATO, and
SOF Open Source Intelligence Handbook, and the primary sponsor for the 30,000 pages of substantive
training materials on open source information that are offered free to the public at www.oss.net.
Steele is the author of On Intelligence: Spies and Secrecy in an Open World (2000); The New Craft
of Intelligence: Personal, Public, & Political (2002); and Information Operations: All
Information, All Languages, All the Time (2005). He is also the publisher and a contributing
editor to Peacekeeping Intelligence: Emerging Concepts for the Future (2003), and, Peacekeeping
Intelligence: The Way Ahead (2006). For more information, go to http://www.oss.net.

The World Affairs Council of Kentucky and Southern Indiana is a community-based, non-partisan,
non-profit organization dedicated to providing educational programming on international and
intercultural topics throughout the state and community; and to fostering linkages between the
people and institutions of Kentucky/Southern Indiana and their counterparts throughout the world.
To learn more about the World Affairs Council of Kentucky and Southern Indiana as well as the
Global Economic Forum, visit our website at: http://www.wacaky-in.org

For More Information:
Ben Jones
World Affairs Council of Kentucky/Southern Indiana
director@licc.org
502-561-5422

FOR IMMEDIATE RELEASE:

ICOAST PRESENTS
“TAMING THE MIGHTY MARKETING, PUBLIC RELATIONS AND TRADE SHOW TIGER”
A How-To Seminar Developed by Knowledge Force Seminars
For Technology and Growth Company Professionals

(Miami , Florida — March 6, 2006)— A full-day how-to seminar entitled “Taming the Mighty
Marketing, Public Relations and Trade Show Tiger” will be presented by South Florida ’s ICoast
with Knowledge Force Seminars in two locations. It will be led by seasoned speakers Dawn
Yankeelov of ASPectx and Linda Rodriguez of TradeShow Teacher. The session is designed for
technology and growth company professionals looking to learn what works to attract new business,
improve efficiencies in marketing techniques, and how to profit from the building blocks that a
trade show offers growth companies. The first event will be held on May 15, 2006 from 8 AM to 5
PM at The Morikami Museum, in Delray Beach , FL , with lunch served. The pre-registration fee is
$99. At the door-registration will be $120.00. A second presentation will be offered on May 16,
2006 at the IGFA Museum in Fort Lauderdale , during the same hours.

Topics to be covered include best practices and strategies in public relations, competitive
intelligence, trade show activity, sales development, lead acquisition, and networking skills.
“Knowledge Force Seminars looks to educate professionals on what public relations mistakes can be
avoided and how to engage target customers by being a market maker in venues that count,” said
Dawn Yankeelov, of ASPectx, a Kentucky-based PR and strategic marketing firm serving clientele in
the technology and healthcare sectors. Rodriguez and Yankeelov chose the tiger as a symbol of
what each company takes on to build its business development with proper tactics. “We are here to
take the trial and error out of the equation for success. There are proven tactics, that when
implemented in your early business contacts, can have a real impact on future profitability,” said
Linda Rodriguez of TradeShow Teacher, a South-Florida-based training company, serving businesses
nationwide.

“We look forward to offering this exciting program to our member companies, and expect this to be
an opportunity for professional growth and creative brainstorming,” said Michael Corbit of iCoast.
The seminar format will include Q&A, roleplaying, and discussion periods, in additional to
seminar presentation sessions. To register, go to knowledgeforceseminars.com, email
info@knowledgeforceseminars.com , or call

(866)-380-8656. Credit Cards will be accepted. Checks or cash can be mailed to: 4141 Nautilus
Dr, Suite 5E – Miami Beach , FL 33140 . All pre-registrations must be received by May 10, 2006 .
(Registration is powered by ABC Signups, a JTC Technologies, LLC venture.)

About the Speakers

Dawn Marie Yankeelov, President of ASPectx: www.aspectx.com

Dawn Marie Yankeelov is president of Kentucky-based ASPectx, specializing in marketing and public
relations strategies for, technology-driven corporations, venture-backed startups, and growth
institutions. As a marketing and public relations strategist for 19 years, she has counseled many
companies on their marketing needs and executed effective campaigns in targeting, select
markets–using internet tools and traditional methodologies.

She has spoken at a variety of venues, including the International Virtual Communities Conference
by Infonortics, Ltd. in the United Kingdom ; Bulldog Reporter’s Media Summit; the Society for
Competitive Intelligence Professionals (SCIP); regional ITEC Expos, Small Business Development
Centers in Florida and Kentucky , and various venture capital conferences.

As a former reporter, she has written on technology, marketing, and business topics for a variety
of publications, including the 2005 American Bar Association’s Emerging Companies Guide: A
Resource for Professionals and Entrepreneurs. She is a founder of the Louisville Women in
Technology organization, and a coordinator of the Idea Festival 2006, an innovators’ conference
developed by the Kentucky Science and Technology Corp.

Linda Rodriguez , President of TradeShow Teacher: www.tsteacher.com

Linda Rodriguez is the President of the Miami Beach based Trade Show Training & Consulting firm,
TradeShow Teacher, catering to businesses Nationwide. She has taught many companies, over the
years, how to improve their Trade Show Results through Full Day Training Programs for individuals,
departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade
Show Training, for Increased Return On Investment.

She has spoken at many Trade Shows, covering a wide variety of industries; offering sessions
consisting of Booth Staff Training, How to Obtain Qualified Leads, How to Follow Up with Leads to
Increase Post Show Sales and Post Show Reporting Strategies to Measure ROI & Enable Exhibit
Program Growth. Most recently, she presented at the Internet Telephony Expo & South Florida Real
Estate Expo. She is also on the Expert Panel for an organization named, “Real Women – Real
Business,” providing expertise to members on Trade Shows, Events & Presentations.

She has a great “eye for design” & ability to create targeted messaging, from her years of
experience as a Graphic Designer & Marketing Professional. By combining her Public Relations,
Trade Show Management & Trade Show Training experience, along with her many years of Graphic
Design & Marketing experience, she provides Trade Show Training that delivers incredibly powerful
results & increased revenue to her customers.

About iCoast: www.icoast.com
ICoast is a regional non-profit organization dedicated to cultivating Southeast Florida as a
global science and technology hub and leading region for business entrepreneurship and investment.
South Florida ‘s InternetCoast is comprised of Palm Beach , Broward and Miami-Dade counties.
ICoast works closely with the region’s economic development organizations, including the Business
Development Board of Palm Beach County, the Broward Alliance, and the Miami-Dade Beacon Council,
as well as with Enterprise Development Corporation and other entities, to promote regional
economic growth. On the Web: www.icoast.com

For More Information:
Dawn Marie Yankeelov
President, ASPectx
(502) 292-2351
dawny@aspectx.com

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Six Factors for Assessing your ASP Needs

Deciding whether you should lease your software applications today through a hybrid ASP will resemble the process you go through to determine whether you should lease corporate cars for everyone on the team. However, just like tire kickers who see the latest make and model, then act impulsively, business owners tend to knee-jerk react to their next IT decision. Certain road signs can and should tip you off even in the ASP landscape. ASPectx, a Louisville-based consulting firm, has experience with counseling clients on ASP choices. Topping the ASPectx list of reasons why to avoid ASPs:

• Don’t “get one” because it’s trendy.

• Not all ASPs can run applications better, faster, cheaper. They are always tradeoffs in migrating a system.

• Don’t select an ASP option because it will “solve problems” for internal IT staff. No software choice solves problems.

ASPs known as application service providers have remained largely undefined and like the endless pile of paperwork that often goes with leasing, just what they are delivering can be hard to nail down. ASPs are now known as full service providers, internet business services, managed service providers and digital service providers to name a few hybrid terms. The number of the “special terms” will continue to grow as companies try to differentiate themselves from the more than 650+ companies in the ever-mushrooming industry.

A quick review in the trends of IT computing may help to show how we got to this point in history.

The Internet has meant certain business opportunities can be setup immediately affording customer loyalty in cyberspace. With it came the interest in web-based delivery of applications. Business owners while tempted to enter the fray with an ebusiness initiative, perhaps commerce-based, were unfortunately unable to scale quickly with a large enough IT infrastructure, much less understand all the buzz words to develop a web strategy that reflected more than a new software tool.

The client/server computing trend in the 1990s stepped away from legacy and mainframe systems in that client applications were stored on a server and typically accessed with a PC that sat at a user’s workstation. The benefits included the ability to extend functionality to many more individuals, as well as a way to improve performance and make rapid changes to applications. This worked out fine for the largest of enterprises, however in the late 1990s interest in hosted environments for those not willing to have it all in-house took the spotlight.

Before you head off down the path after an Application Service Provider, there are several road maps to observe, and tests you may want to put your think through. After talking with consultants and users about this grueling process, there are six primary factors to weigh in assessing your ASP needs.

Factor #1: Stability of internal IT Operations. If your internal IT department is large, relatively well-organized and using one platform of choice for most critical applications run in-house, then there may not be a need at all.

ASPs are designed to accommodate specific application needs, and a company’s inability to provide for these needs within an organization. They are not necessarily trying to assist a company in migrating from a legacy system, or eliminate a successful IT department. For companies with limited resources, an ASP approach may make sense, however if there is stability in internal IT than an ASP may only be useful for a particular new functionality needed.

Factor #2. Cost Control. Evaluate Costs. Look at the total cost of ownership for the particular applications that an ASP could provide. Not all ASPs are created equal. A comprehensive pricing analysis completed for a client by Arnold Information Technology of 20 top-ranked ASPs indicated tremendous disparity in pricing options, dependent upon applications and support services. The range begins with free for simplistic email management or introductory offers to thousands of dollars per month for an ERP-type solution.

Stephen Arnold indicated that most ASP firms require a three-year contract with 10 percent of the estimated value of the customer’s three year contract paid upfront. When a company cancels a contract, the upfront fees are non-refundable. And upfront fees are revealed many times only with careful questioning.

Factor #3. Customer Loyalty Keys. Ask the question, “How will this improve customer relationships and to what degree?” Most ASPs are designed to generate customer loyalty. Certainly there is value in enhancing or adding value to a relationship, not just maintaining. Some software tools only catalogue activity, but do not provide any real customer relationship management functionality.

Capitol Wings of Austin, Texas, a charter airline, caters to the needs of high-end business executives and turned to Agillion, an ASP for a more sophisticated internet-based customer channel approach. President Jerry Garrett realized that two of his company’s top priorities needed to be an improved internal communications system and better-managed customer relations. He cited the ease of use of Agillon’s system as the reason for his signing up. Advantages of using Agillion’s services included checking the latest flight schedules and assignments at any time, day or night, from Internet terminals in airports around the world and customized client requests could be communicated using Agillion notes immediately.

Factor #4. Security, Backup and Upgrade Paths. Determine the level of network security, backup, version control and support your shop needs on the applications you are considering in a hosted environment.

Internal IT departments vary in their need to deliver real-time access, 24/7 help desk support, and in their need to keep up with technology. A doctor’s office for example may choose not to outsource its basic tools of communication because it may not be large enough to see any benefit from freeing up its two IT professionals’ time for other activities. A manufacturing firm may see more of a need for ecommerce and internet-based decision-making, but depending on the industry, there may not be an immediate rush to force upgrades. A primary advantage of most ASPs is their ability to provide backup, and some base level of security and 24/7 help desk support with regular upgrades being automatic.

Factor #5. IT Recruitment in the Region. Review your IT personnel needs and recruitment possibilities in your area first.

If existing people are cheap, but the software solutions in place are still not working, there may be re-engineering occurring around the problems without an assessment of what they are. A robust ASP environment can bring to the table, an IT infrastructure needing minimal or no babysitting. Training and staffing up are major reasons cited for choosing an ASP model for growth, particularly for email, messaging, and groupware needs. A 2000 Zona Enterprise Usage Study involving a sample of 83 IT professionals found that more than a third were already using an ASP for ecommerce, financial services, and accounting as well as communication tools. But less than a third were pursuing an ASP model for training, education, or CRM to date—areas with anticipated big growth for ASPs.

George Koch Sons, a privately owned and operated firm with more than $160 million in annual revenues, is representative of the trends seen ASP acceptance for outsourcing. The company is based in Evansville, Ind., with key offices in Germany, England, Mexico, and Brazil and is a designer, manufacturer, and installer of complete paint, powder, and flatline finishing systems. Koch Sons decided to turn to a hosted approach for its financial services through Vobix Corporation, a Midwest ASP. One of the greatest challenges, according to Jim Oskins, controller and company treasurer for George Koch Sons, was to add this software to the MIS operations already underway without placing a new burden on the departmental staff or the current legacy systems. In addition, use of the Internet in operations appeared to be a useful way to approach moving the company to a more real-time-oriented accounting approach.
Oskins said he understands the impact that Microsoft’s Windows 2000 will have on future business applications, so he wanted a financial management system that was designed for Windows, to easily integrate all applications.

Factor #6 Scope of New Technology Drivers. Internal business needs will dictate just what types of applications are now needed that may not have been called for prior to the company’s growth. A vertical ASP can may provide the appropriate toolset in the industry without the headache of data management, and migration as well as change control management.

C/N Group, a Chicago-based healthcare services company operating 14 healthcare facilities throughout the US selected a vertical ASP called Andalon.com LLC. based in Buffalo, N.Y. Ravi Chopra, C/N’s CEO said, “Because of the C/N Group’s recent growth, our information technology needs have changed dramatically. For that reason, we must begin streamlining and centralizing a number of functional groups such as billing and collections.” Andalon specializes in several vertical software areas including education, legal, insurance, and medical.

With an applications evolution continuing and companies looking to web-enable as many functions as possible, these factors should be reviewed. Executives and consultants speaking on hosted services at national conference often refer to this powerful equation as: Technology + Process = Repeatability and Reliability.

Header: April 20, 2005
The Patient Connection Sponsor-Research Program Launches With Title Sponsor, KORT, and the Program’s First Signed Physician Practice, Louisville Orthopedic Clinic
(Louisville, KY)—Benchmark research, entitled The Patient Connection 2005, will begin in mid-April 2005 on the state of the doctor-patient relationship in the Golden Triangle region of Lexington, Louisville, and Cincinnati. Click for more…
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FOR IMMEDIATE RELEASE:

The Patient Connection Sponsor-Research Program Launches With Title Sponsor, KORT, and the Program’s  First Signed Physician Practice, Louisville Orthopedic Clinic

(Louisville, KY)—Benchmark research, entitled The Patient Connection 2005, will begin in mid-April 2005 on the state of the doctor-patient relationship in the Golden Triangle region of Lexington, Louisville, and Cincinnati. The patient survey-based program, developed by ASPectx, and Innovative Quality Solutions (IQS), analyzes the current state of doctor/patient relationships in the region.  The initial target audience is drawn from patients attending offices of orthopedic physician practices.

The process has been streamlined to allow patients to finish the 1-page questionnaire anonymously in under five minutes, at the doctor’s office, or in the privacy of their own home through a pre-paid mailer.  Comments will be allowed, in addition to rating-type questions, and other multiple-choice answers.  Surveys will be handed out during intake or at the conclusion of patient visits for a period of 2 to 3 weeks for each participating orthopedic surgeon.

“Physicians have begun to realize that the practice of medicine involves serving the whole patient from their outlook to their outcome.  What lies just below the surface in patient relations, can make or break a practice and have a bearing on a patient’s overall care,” said Dawn Marie Yankeelov , president of ASPectx.  Her marketing communications company, and IQS have teamed up to examine this important relationship across a several key specialties in the next few years.

“We choose the orthopedic surgeons as our first study group since they face rising competition, and the value of the doctor-patient relationship is critical to overall patient satisfaction,” said Herbig, president of IQS.

This benchmark research for the region will be underwritten by select, key sponsors that support the doctor-patient relationships in the three markets.  The Title sponsor for The Patient Connection 2005 is KORT, Kentucky Orthopedic Rehab Team (KORT).  Owner Dr. Larry Benz , PT, DPT, ECS, OCS believes in qualitative research in his specialty area because it improves the overall patient experience and the ultimate best outcome in the end.  “We have done patient satisfaction surveys for over 14 years and published the largest study in the physical therapy marketplace in 2000.  We have found that the feedback from these surveys has vastly improved our service.  Patients are happy to tell you what your good at and where you need to improve,” Dr. Benz said.

He added, “We were happy  to contribute to the  study  by assisting with the underwriting. Our region has fantastic orthopedic care and this study will both affirm that and allow individual practices to obtain feedback in non-clinical areas that can be improved.  It will also allow practices to participate in a patient satisfaction process by an independent organization in a very affordable way.” KORT, begun in 1987, is a private practice physical therapy group specializing in orthopedics, sports and industrial medicine, and has 31 physical therapy centers in the Kentuckiana region.

The survey instrument, and a summary of tri-market results will appear in a supplement to be inserted into Business First in late summer.  In addition, the final detailed reports will be available to the general public for a fee, at www.thepatientconnection.net in the Fall 2005.

The first physician practice to be signed to participate is the Louisville Orthopaedic Clinic, with all nine physicians involved.  Practice Administrator Deborah Martin indicated, “We are delighted to be a part of significant, new research that studies our region.”  All individual physician results will be maintained by The Patient Connection 2005 team as confidential.

The Patient Connection program will involve at least 50 physicians in the region, as a minimum requirement.  Sponsorship inquiries, and physician requests to participate, should be directed to:  Shawn Herbig , Innovative Quality Solutions, at 502-244-6600, or sherbig@innovativequality.com or Dawn Yankeelov, ASPectx, at 502-292-2351 or dawny@aspectx.com.

About The Patient Connection

The Patient Connection is a collaborative effort between two Louisville Kentucky based companies, ASPectx and Innovative Quality Solutions. As leaders in their respective disciplines, ASPectx and IQS have combined  their knowledgebase to produce a powerful information solution for the healthcare industry.

About ASPectx

ASPectx, a nationally-noted marketing communications firm,  provides guidance to companies or organizations seeking growth in the technology and healthcare sectors  The firm provides competitive intelligence, marketing, public relations, and technology solutions.  Under the direction of President Dawn Yankeelov, ASPectx team members evaluate client needs, respond with appropriate counsel, and organize a plan of action. Based in the Metro Louisville area in Kentucky ,USA, ASPectx serves clients nationwide, in addition to Canada , and the United Kingdom. ASPectx emphasizes that strategy and tactics must be determined based on defined short-term or long-term objectives.  www.aspectx.com

About Innovative Quality Solutions, Inc.

Louisville-based Innovative Quality Solutions, Inc. is an industry leader that provides direct customer, client and patient feedback to organizations wishing to increase satisfaction and loyalty while also improving the quality of services delivered. IQS programs deliver more than just data…the programs developed deliver real knowledge. Innovative Quality Solutions, Inc. brings together a broad range of talents to provide the most accurate picture of the current state of relations. With this information IQS clients become empowered to bring about positive changes within their organizations and accomplish new levels of client loyalty.   www.innovativequality.com

For More Information:

Header:
November  8, 2004
President of ASPectx Will Present on Blogs, Ezines, and RSS Feeds at Media Relations 2005
(Louisville, KY)—Dawn Marie Yankeelov, president of ASPectx, has been selected to present at Media Relations 2005 in April, a national conference sponsored by Infocom Group, publishers of BullDog Reporter and The National PR Pitch Book.
—-
FOR IMMEDIATE RELEASE:

President of ASPectx Will Present on Blogs, Ezines, and RSS Feeds at Media Relations 2005

( Louisville , KY )— Dawn Marie Yankeelov , president of ASPectx, has been selected to present at Media Relations 2005 in April, a national conference sponsored by Infocom Group, publishers of BullDog Reporter and The National PR Pitch Book. The session title is “Publishing Your Own News: Blogs, Ezines, RSS and Consumer-Generated Media.”  Additional speakers and panelists addressing the subject will include:  Peter Blackshaw of Intelliseek and Web Strategy Blogmaster Sally Falkow.

Yankeelov is a regular presenter at the International Virtual Communities Conference held in Europe annually on topics regarding communities of practice blogs, marketing, and public relations tactics online.  “The focus of blogging for expert status has risen to the forefront in Corporate America to sway opinion.  More than 3.5 million people are now blogging, including journalists and CEOs of all types of companies.  It is a tool of the trade not to be overlooked,” Ms. Yankeelov explains. For a sample list of CEOs who now blog go to: http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList

“Our goal is to present actionable solutions to problems and untapped opportunities that confront senior-level PR executives,” said Conference Manager Stacy Dorter of Media Relations 2005. She added that Yankeelov has shown the ability to grapple with current and future PR challenges based on her credentials and clientele.
Media Relations 2005 will be held on April 10-12 in San Francisco , CA at the Westin St. Francis Hotel.  For more information, go to www.infocomgroup.com.

For More Information:

Header:  September 22, 2004
Three of the World’s Top Female Scientists Will Speak at the Kentucky Center – Ayanna Howard, Helene Andersson, and Erin Lavik
Louisville Women in Technology presents the first ideaFestival event in our market with short lectures and a panel discussion by three of the world’s top female scientists in Clark Todd Hall at the Kentucky Center.
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For More Information:
Dawn Marie Yankeelov
President, ASPectx and VP of Programs, Louisville Women in Technology
(502) 292-2351
dawny@aspectx.com

Louisville Women In Technology Presents the First ideaFestival Event in Louisville

Three of the World’s Top Female Scientists Will Speak on Sept. 22nd at the Kentucky Center—Ayanna Howard, Helene Andersson, and Erin Lavik

June 30, 2004–(Louisville, KY)—Louisville Women in Technology presents the first ideaFestival event in our market on Sept. 22, 2004, with short lectures and a panel discussion by three of the world’s top female scientists from 7 PM to 10 PM in Clark Todd Hall at the Kentucky Center. The general public is invited. The event is entitled, “Innovation and Transformation: Big New Ideas.” Tickets went on sale today from Ticketmaster, The Kentucky Center, and The ideaFestival (www.ideafestival.com). College students can receive discounted tickets direct at the Kentucky Center for $18. Online purchases can be made via www.ticketmaster.com or www.ideafestival.com. Or, purchase your tickets direct at the Kentucky Center for $25. There will be a free reception preceding the event at beginning at 5:30 PM in Barnes Hall at the Kentucky Center. The three women, Ayanna Howard, Helene Andersson, and Erin Lavik, were named to MIT’s TR 100 list (the top 100 scientists in the world) for 2003/2004 as acknowledged recently in MIT’s Technology Review Magazine. They will discuss their cutting-edge work as well as other important advances they “see” emerging on the horizon. The noted scientists will bring their diverse backgrounds to the panel discussion on trends and technology issues facing today’s lifestyles.

Dr. Ayanna Howard of the NASA Jet Propulsion Laboratory, California Institute of Technology, has led research efforts on various projects utilizing robotics, and artificial intelligence. Last year she released to the public her Artificial Intelligence Toolkit, which has more than 80 users. In 2001, Dr. Howard received the Lew Allen Award for Excellence in Research—the highest honor possible at NASA JPL. Currently, she is a senior member of technical staff with the mobility systems concepts development section. She also holds the title of Deputy Manager for the Strategic University Partnership Office under the Office of the Chief Scientist.

Dr. Helene Andersson, Business Manager for Life Science at Silex Microsystems AB in Stockholm, Sweden, focuses her research on micro and nano-fluidic devices for biotech applications. She is also currently a research associate at the Royal Institute of Technology in the Microsystem Technology Group and at MESA + Research Institute in the Lab-on-a-chip group. She holds several related patents and is a member of the editorial board of Sensors and Actuators B: Chemical.

Dr. Erin Lavik, an assistant professor in biomedical engineering at Yale, currently works on applying principles of tissue engineering and drug delivery to the development of new environments which are capable of promoting repair in the central nervous system. She is also a playwright.

This ideaFestival event, sponsored by Inter-tel, is only one of more than 40 events during the week of Sept. 21-25, 2004 as part of The ideaFestival. Events will be held this year in Lexington, Northern Kentucky, and Louisville. This is the third annual event which reached more than 7,500 people, students, and professionals in 2002 in the Lexington, Ky. region.

For more information on the ideaFestival, go to www.ideafestival.com. A full pass to all ideaFestival events, including Sir George Martin, Twyla Tharp, and Oliver Sacks is $220.

August 5, 2004
Silicon River GeoDesigns Announces Dawn M. Yankeelov As Chief Marketing Officer
“Dawn’s seasoned corporate branding and communications experience at global and high tech companies will add tremendous value as she directs Silicon River GeoDesigns’ Go-To-Market plans,”
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FOR IMMEDIATE RELEASE:

Silicon River GeoDesigns Announces Dawn M. Yankeelov As Partner In Venture

Louisville, KY – August 5, 2004 – Silicon River GeoDesigns (SRG), LLC, the Who’s Who of Louisville Metro Hi-Tech, today announced Dawn M. Yankeelov as Chief Marketing Officer and Partner.

“Dawn’s seasoned corporate branding and communications experience at global and high tech companies will add tremendous value as she directs Silicon River GeoDesigns’ Go-To-Market plans,” said Shawn Riedling, Silicon River GeoDesigns President. “We are extremely pleased to welcome her to the team and will rely heavily on her expertise. We look forward to her contributions.”

Dawn have more than 18 years experience in web consulting and technology marketing sectors. Her clients as an independent practicioner have included: AMP Inc., General Electric Co., Microdyne Corp., as well as successful startups, like Intellon Corp. and Genscape Inc., among others. Her expertise in marketing, branding and public relations will be a strong asset as we execute our key strategic initiatives.

The Louisville Metro Tech Map
The Louisville Metro Technology Map is a new and exciting way to brand your company’s standing in the fast-growing and dynamic high-tech community of metropolitan Louisville. Designed to create a dramatic visual statement, the Louisville Metro Tech Map highlights innovative companies and helps people recognize the great number and quality of local high-tech organizations. The 2005 classic edition of the Louisville Metro Tech Map will be distributed in December 2004.

About Silicon River GeoDesigns, LLC
Silicon River GeoDesigns, LLC (SRG) is a new firm that seeks to foster and encourage the national recognition of the metropolitan Louisville region as a dynamic and progressive high-tech asset. Founded as a joint venture between T. Shawn Riedling and Angela Ciliberti-Riedling. SRG’s intention is to accomplish the following objectives:

*Promote the recognition of metro Louisville as a high-tech community to national & regional markets.
* Identify and highlight high-tech organizations within the metro area.
*Educate the general public on the high-tech competencies of local organizations.
*Develop a new branding tool that will graphically describe the wealth of high-tech companies and organizations within the metropolitan Louisville area.

For more information on the Louisville Metro Tech Map, please contact SRG at (502) 228-9053, or visit the web site at http://www.SiliconRiverGeoDesigns.com

Shawn Riedling, President
Shawn@SiliconRiverGeodesigns.com