For More Information:
Dawn Marie Yankeelov, Aspectx
(502) 292-2351
dawny@aspectx.com

MedX12 Integrates Noteworthy Medical Systems Products, including NetPracticeEHRweb™ and NetPracticePM™, into its Software Suite Designed to Take Physician Practices Paperless
Revenue Cycle Management and Related Web Services Fit US President Obama’s Initiatives Regarding Healthcare IT
August 7, 2009—(Louisville, Ky.)—MedX12, a privately-held healthcare software solution provider serving the US, has affiliated with Cleveland-based Noteworthy Medical Systems, Inc. as a Sales and Service Partner to expand the MedX12 software suite of products designed to take physician practices paperless. Key MedX12 web-based products in physician practice management and electronic medical records will now be powered by Noteworthy, including MedX12’s NetPracticePM™ and MedX12’s NetPracticeEHRweb™. NetPracticeEHRweb’s capabilities allow for connections between hospitals, clinics, pharmacies and labs, interfacing within existing systems.
“Given President Obama’s incentives to physician practices to lower healthcare costs and improve patient care through electronic medical records, we expanded our offerings with the highest level of healthcare IT (HCIT) available on the market today,” said Joe Sostarich, CEO of MedX12. To help drive the adoption of electronic health records by 2015, the federal government is investing $33 billion in incentives to providers under the American Recovery and Reinvestment Act of 2009. To gain the maximum amount of incentives, providers must have a qualifying records system in meaningful use by 2011. In addition to incentives, the legislation specifies increasing financial penalties for physician practices that have not adopted certified electronic systems, Sostarich indicated.
Since its launch in 2006, MedX12 has entered product categories that serve to enhance practice performance and patient care through back-end software solutions to the physician practice. “The MedX12 modular approach allows providers to select specific applications to address specific issues, or bundle applications to create a more comprehensive solution. The end-to-end SaaS (software-as-a-service) model minimizes the economic risk to the provider to convert to a new system,” Sostarich pointed out. Additional new product offerings in the suite will include: MedX12’s NetPracticeRESULTS™, a reports and results management tool; MedX12’s NetPracticeERX™, a streamlined prescription solution; and MedX12’s WebPractice secure patient web portal enabling online patient account transactions; as well as MedX12’s NetPracticePM Practice Management Software.
“We are delighted that MedX12 has become a Noteworthy Sales and Service Partner and anticipate exciting growth for both companies,“ said Mark Conner, vice president of channel sales for Noteworthy Medical Systems, Inc. “MedX12’s ability to train on and service this cutting-edge software will make the adoption decision that much easier for their existing local clients and those to come.”
Louisville-based MedX12 is also moving to bring a Connected Care Network, powered by Noteworthy’s NetPractice MedicalHub™, to Kentucky communities and beyond. The core of the solution allows healthcare data providers including hospitals, labs, radiology, pharmacies and more to share, send and receive critical clinical data with providers and patients. The MedicalHub provides an electronic Master Patient Index (EMPI), common clinical vocabulary, community health record, integration engine, security and authorization suite, and provider-to-provider and provider-to-data provider communications.
MedX12 recently moved into new offices at 10200 Forest Green Blvd., Suite LL in Louisville, Ky. A grand opening is planned for late August.
About MedX12
MedX12 is a healthcare software service provider managing efficiencies in the physician practice, through lowering the costs of healthcare and improving the patient experience. This includes not only revenue cycle management, but also electronic health records and connectivity to hospitals, labs, radiology, pharmacies and other healthcare institutions serving patient care at the office level. The company enables all healthcare providers an opportunity to simplify the administrative requirements of their offices and save costs through electronic claims processing as well as other online, MedX12 SaaS (Software-as-a-Service) services. MedX12’s mission is to be a leader in providing innovative software, and information solutions that empower physicians to improve the success of their practice and the well being of their patients. For more information, call 877-367-6339 or visit www.medX12.com.
About Noteworthy Medical Systems, Inc.
Noteworthy Medical Systems, Inc., is a privately held company founded in 1996 that offers a comprehensive suite of tools to effectively manage and facilitate care in the ambulatory setting. Noteworthy’s sophisticated applications support doctors’ offices as well as provide the technology to connect physicians, hospitals and healthcare communities for improved care and communication. Two Noteworthy Medical Systems products, NetPracticeEHR Version 7.0 and NetPracticeEHRweb Version 7.0, are pre-market, conditionally CCHIT Certified® 08 Ambulatory EHRs, and meet the Certification Commission’s electronic health record (EHR) criteria for office-based use. For more information, call 877.891.8777 or visit www.noteworthymedical.com.

*It is believed in the industry that this certification will be important to receiving federal incentives.

FOR IMMEDIATE RELEASE

For More Information Contact:
Lopa Mehrotra, Founder
Testtoob.com
Cell: 415-505-6235
lopa@testtoob.com

(May 27, 2009)—Testtoob.com, an online learning community of young people around the world fostering self-expression, wonder, and fun in science, has partnered with TutorJam, to offer exclusive discounted tutoring online in any subject. The first 30 minutes is free upon Testtoob registration.

Testtoob.com has launched a beta social networking community for collaboration and community for students and teachers around the world. The site enables users to view and rate original content, and to communicate with others in a safe online environment.

The community encourages users to share video of themselves conducting experiments wherever they are – the classroom, the kitchen, the woods … wherever you are, science is happening. For TestToob users, the world is their living laboratory, and members come from over 60 countries.

TestToob is the only Web 2.0 destination that is exclusively focused on science for kids, with cash prizes, and immediate rewards for participation, including connection with other likeminded students. The startup is the brainchild of Lopa Mehrotra, mother of two elementary school children, who relishes in their complete amazement and excitement around simple experiments around the home.

Nathan Arora, CEO of TutorJam said, “Testtoob shares TutorJam’s vision that e-learning opportunities outside of the conventional classrooms help foster self-exploration and curiosity. “

The Testtoob website is offering a minimum of $15 and a maximum of just under $200 to students as incentives to post and share their science experiments. The approach does ensure privacy, where desired, for individual students while offering dynamic features and a rich user experience.

TestToob welcomes partnerships with foundations, school systems, and providers of educational products and services. The TutorJam partnership illustrates TestToob’s commitment to aggregate cutting edge educational services while maintaining a unique and fun learning environment. Future partnerships will evolve the site into the World’s Science Classroom.

About Testoob.com
The company was founded in October 2007, and went live in June of 2008. It is funded by its founder, Lopa Mehrotra. www.testtoob.com

About TutorJam
TutorJam is the premier educational services company for K-12 and college students. We offer 24/7 online tutoring programs for students in math, science, English, and social studies. www.tutorjam.com

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FOR IMMEDIATE RELEASE
For More Information:
Dawn Marie Yankeelov
dawny@aspectx.com
(502) 292-2351
Medx12 Receives Loan and Grant Monies from the state of Kentucky
Healthcare Firms Continue to be an Investment Sweet Spot
(Jan. 23, 2009)–Medx12 has been approved under the Kentucky Jobs Development Act (KJDA) which falls under the Kentucky Economic Development Finance Authority (KEDFA) for $360,000 in tax incentives for up to 10 years, and an additional $160,000 in the form of a forgivable loan from the Kentucky Department of Commercialization and Innovation’s high-tech loan pool. The company additionally applied and received a grant to assist training new staff from the Bluegrass State Skills Corporation. The Bluegrass State Skills Corp. announced $25,000 will go to the Medx12 as a grant-in-aid agreement for new hires–$2,500 for each of 10 new employees and two additional grants of $25,000 each over the next two years contingent upon completion of hiring and training of 20 additional employees. Additionally, MedX12 received $500,000 in private investment which will be used to complete new products and expand sales. . .
In 2009, Medx12 will add patient eligibility verification to its services that assist in taking a physician practice paperless. The company will also unveil services for dental practices, including a patient tracking electronic software for dentists or doctors. This software will insure that treatment prescribed through referrals has been received by the patient.
The company will also invest in additional office space during 2009. Currently the firm is housed in 1,600 square feet of leased space at 9750 Ormsby Station Road, off North Hurstbourne Parkway. It needs another 3,500 square feet in the first quarter and eventually will require 10,000 square feet more than it currently occupies over time.
Medx12’s employment will go from three full-timers to 17. Additionally another 46 employees will be hired over the next three years in customer service, marketing, administration, and bookkeeping, as well as other technical fields.
Medx12 is developing its business in an area discussed as a hot spot for growth in the next year by Credit Suisse in their report, “The ‘New’ New Deal: Use It or Lose It” by Nicole M. Parent and Jamie Cook, CFA. The $20B healthcare information technology (IT) marketplace is growing 9% annually based on several key needs: (1) growth in outpatient services, (2) the drive to reduce medical errors, and (3) the effort to reduce administrative costs. The report indicates that, “IT is being used in healthcare to improve patient care by creating a continuous information flow among the physician’s office, the hospital, and the patient. Credit Suisse suggests that only 15% of physician offices in the US use Electronic Medical Records (EMR).
As President-elect Barack Obama said in his radio address on the economy on Dec. 6th, 2008, “We will make sure every doctor’s office and hospital in the country is using cutting edge technology and electronic medical records so that we can cut red tape, prevent medical mistakes, and help save billions of dollars each year.”
The Chamber of Commerce of Louisville, Ky., Greater Louisville, Inc. and its Enterprise Corp. named Medx12 to its Hot Dozen Companies at its Holiday Showcase. The event, held on Dec. 9th, included displays from the Hot Dozen Companies and dignitaries from around the region, including Louisville Mayor Jerry Abramson and GLI CEO Joe Reagan, as well as clients, partners, and friends. The annual reception each year honors the region’s “hottest” companies, and is sponsored by Chilton & Medley, Old National Bank, and O’Callaghan’s Catering.
Other medical-related companies that made the “Hot Dozen” included SCR, Inc., a medical device company committed to heart failure treatment options; Advanced Cancer Therapeutics, a biopharma company dedicated to advancing novel therapeutics for cancer; APOImmune, a biotechnology company that develops therapeutics based on activating or suppressing the immune system to fight disease; CreoSalus, a biotech company that specializes in peptide-based pharmaceutical development and manufacturing; and ImmunoTheragnostics, a life science company focused on the development and commercialization of exosome-based clinical diagnostic arrays for women’s health.
About Medx12
Medx12 is a health care software service provider making physician practices paperless bringing revenue cycle management to a new and higher level. The company enables all health care providers an opportunity to simplify the administrative requirements of their offices and save costs through electronic claims processing, integrating electronic medical records into practice management, and installing billing systems. The Medx12 software as a service (SaaS) model offers off-site printing and mailing of patient statements, and collections from insurance payers as well as clients. An additional purchasing program will enable Medx12 to deliver medical supplies to the providers’ door at lower prices. MedX12’s employees are passionately dedicated to customer service, filling clients’ needs. In the long and short run, this will keep MedX12 growing in years to come. #

FOR IMMEDIATE RELEASE Media Contact:
Dawn Marie Yankeelov
Aspectx
(502) 292-2351
dawny@aspectx.com

Named 2008 Hot Dozen company
ENTERPRISECORP recognizes local companies for fast-growth and achievement

LOUISVILLE, KY (December 10, 2008) – Medx12, has been named a 2008 Hot Dozen company by GLI’s ENTERPRISECORP. The Hot Dozen is an annual celebration of 12 locally-owned companies who have benefited from Louisville’s entrepreneurial atmosphere and continue to thrive in our region. The companies represent innovation and entrepreneurship in Louisville’s business community.

CEO Joe Sostarich of Medx12 said, “We are honored to be selected and anticipate continued growth in our industry throughout 2009, bringing in jobs and stimulating the local economy.”

Hot Dozen companies are selected because they exemplify Louisville as a place to start and grow a company. Honoring them is part of ENTERPRISECORP’s mission to create a new culture of entrepreneurship and dramatically increase the number and quality of fast-growth, entrepreneurial companies headquartered in our region.

“The companies selected for the Hot Dozen contribute to our city’s job and wealth creation and with that comes the need to support their talent attraction efforts,” said Louisville Mayor Jerry Abramson. “Attracting high quality talent, whether from within our community, from the region or nationally requires our continued focus on world class amenities,” he said.

Medx12 takes physicians’ practices paperless. Software services include claims management, collections, practice management, patient statements, credit card merchant programs, and electronic medical records.
All the Hot Dozen companies were honored at the Hot Dozen Holiday Showcase at Old National Bank, Preston Pointe on Tuesday, December 9. The event is a celebration of their success and an opportunity for the Hot Dozen companies to network and socialize with other companies and individuals in the entrepreneurial community.

About Medx12
Medx12 exists to serve an estimated six million healthcare providers by fulfilling the administrative needs of their practices, allowing for more time with the patients. The Medx12 mission is to focus on providing secure, web-based, user-friendly solutions for healthcare providers and payers. The company’s standards for excellence include compliance with HIPAA privacy and security standards, while cutting costs for payers and providers.

About ENTERPRISECORP:
ENTERPRISECORP is the division of Greater Louisville Inc. that specializes in developing the region’s fast-growth entrepreneurial sector. ENTERPRISECORP has helped 60 clients secure over $65 Million in financing, and 6 of our clients have experienced $150 Million of liquidity.

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Contact: Dawn Marie Yankeelov, ASPectx, Cell: 548-1304 for Catalyst Learning School at Work Customer Conference; www.schoolatwork.com

Date of Event: SCHOOL AT WORK CUSTOMER CONFERENCE FOR HOSPITALS BY LOUISVILLE-BASED CATALYST LEARNING, AUGUST 7-8, 2008, “CREATING OPPORTUNITIES FOR CAREER ADVANCEMENT”

Location: HYATT REGENCY DOWNTOWN

Time: 7:30 am TO 4:15 pm ON THURSDAY; DINNER CRUISE (MEDIA INVITED) FOR SPECIAL AWARDS AT 7pm ON STAR OF LOUISVILLE ON THURSDAY; 7:30 am TO 3:30 pm ON FRIDAY

Highlights: Speakers of Interest are:
–9:30 Thurs. General Session: ”HCA’s Workforce Development Strategy – A High-Level Overview”
With approximately 180,000 employees, HCA is the nation’s largest for-profit healthcare system. In this interactive session, participants will delve into the organization’s development strategies that successfully build a pipeline for critical talent, establish employee accountability and foster development.
Ann Hatcher, Vice President of Talent Management,
HCA Inc., Nashville, TN
–10:30 Thurs. General Session: “Navigating Career Advancement”
Professional development is a life-long learning commitment to planning, managing and benefiting from your own development to achieve your professional goals. This presentation will demonstrate how the VA fosters the highest standards of leadership, research, and development through creative partnerships, use of new technology, and innovative educational initiatives that focus on career development and succession planning. Understanding the importance of workforce diversity, enhancing competencies, mentoring programs, and the opportunities for advancement within a large organization will provide an inspirational call to action in fulfilling your career goals.
Joleen Clark, Chief Workforce Management and Consulting Officer,
Veterans Health Administration, Washington DC
–7:00 Thurs. Dinner Cruise on “Star of Louisville”: Awards Presentation
A cruise down the Ohio River on the Star is a uniquely Louisville experience.  The river, once the major link between the bustling cities of the East Coast and the Mississippi River, was a pivotal influence on the city’s history.  To this day, it still captures the imagination of all who visit.  The Star of Louisville’s yacht-style elegance features indoor climate-controlled dining and outdoor observation decks.  The dinner buffet includes Prime Rib and a full bar.  Please join us for this memorable evening.

–more–
–8:45 Friday General Session: “Leadership as Compassion” 
This session will present insights on leadership from one of today’s industry leaders.  Participants will learn how to promote a spirit of justice, integrity and dignity that will transform the organization into one of inspiration and motivation.
Sr. Mary Roch Rocklage RSM, Chair of the Sponsor Council of the Sisters of Mercy Health System, MO.  Sr. Mary also served as Mercy’s first president and CEO.
–1:15 Friday General Session:  “Strategic Partnerships: Human Resources/Education and the Impact on Employee Engagement”
Employee engagement is at the heart of organizational transformation.  At Norton Healthcare, a synergy between Human Resources and Education empowers employees to build a productive culture of cooperation.  This promotes a meaningful, high-performance environment that creates momentum at both the organizational and individual level.  Norton will showcase HR and Education initiatives that support diversity and engagement, setting the bar for excellence.  Learn how to form powerful partnerships from the organization named one of the best places to work in Kentucky, according to the Kentucky Society for Human Resource Management.
Kimberly Black Maffet, Associate Vice President,
Workforce Development, Norton Healthcare, KY

Alfonso N. Cornish, Vice President,
Education and Development/Chief Learning Officer, Norton Healthcare, KY
About Catalyst Learning
Louisville-based Catalyst Learning Company (CLC) provides proven career development systems for the healthcare industry. Catalyst Learning’s principal products are School at Work ® (SAW), and Expanding Your Career and Healthcare Opportunities ® (ECHO). The CLC mission is to be a national leader in workforce development. CLC will shrink the skills gap that precludes hard working adults from achieving the American Dream by providing premier education tools delivered via technology to clients’ worksites. We serve entry-level workers by addressing their unique challenges, creating proven career path solutions, and facilitating the convergence of employer and employee needs. Catalyst Learning was founded in 1992 and is a woman-owned small business. For more information, go to www.catalystlearning.com

FOR IMMEDIATE RELEASE

Fetter Group Celebrates its 120th Anniversary in mid-2008

(July 28, 2008–Louisville, Ky.)—Fetter Group, a packaging and marketing services company with specialty focus in the paint and coatings market and the healthcare fulfillment industry, celebrates its 120th anniversary this summer.

Fetter Group works to provide vertical, market-customized solutions that focus on speed to market, expense reduction, and supply chain management improvements. Fetter Label, a division of the Fetter Group, is the nation’s largest exclusive provider of packaging to the paint and coatings industry. Fetter CMD has focused on the healthcare insurance markets to provide multi-channel delivery of timely sales literature. Fetter Group and its divisions have been successful in creating internet-based technology solutions in the areas of content management, database integration, print management, asset management, fulfillment and analytics. Digital services have become the unifying factor in the work flow processes that Fetter delivers to the industries served.

“You can’t force feed your customers standard solutions. Our relationships are built now at the enterprise level. We add value by developing solutions which help our clients reduce their inventory and expenses, while providing their sales, marketing and operational groups with purpose built tools to improve results. It is all about having the right product in the hands of the user at the right time, quickly and cost-effectively,” said Terry Gill, current president and CEO of the Fetter Group.

“We have survived through the Great Depression, a couple of world wars, and many diverse economic conditions to arrive at our current growth position in the healthcare and paint and coatings industries. It is our tremendous team of seasoned professionals that maintain a commitment to the vision that our founder had for prosperity and success,” added Gill.

The original Fetter Printing Co., founded by George G. Fetter Sr. in 1888, handled commercial printing, sold office furniture, and stationery. By 1997, Fetter printing company had expanded to direct mailings, labels, and other forms of commercial printing.

Fetter is now privately-held, has 130 employees and revenues more than $18 million.
For more information about the company’s offerings, go to www.fetterlabel.com or www.fettercmd.com.

FOR IMMEDIATE RELEASE

For More Information Contact:
Lopa Mehrotra, Founder
Testtoob.com
Cell: 415-505-6235
lopa@testtoob.com

Testtoob.com Launches Locally With Junior Achievement BizCamp
for 9 to 12 Year Olds
New Startup Online Intends to be the World’s Science Classroom from Louisville, Ky.

(July 10, 2008)—Testtoob.com, an online learning community of young people around the world fostering self-expression, wonder, and fun in science, has partnered this summer with the Louisville Junior Achievement BizCamp program. The weekly programs at JA foster independence and innovative thinking for students, ages 9 to 12 years old. The last summer JA BizCamp runs July 14-July 18th.

Testtoob.com has launched a premier video sharing and social networking community for middle and high-school science students. The only Web 2.0 destination that is exclusively focused on science for kids, the site enables students to post video of their science experiments, rate content posted by others, and share their videos with students around the world. By partnering with
national science communities, foundations, school systems, and corporations, TestToob will create the World’s Science Classroom.

Junior Achievement of Kentuckiana has incorporated hands-on science experiments into their Biz Camp curriculum. Each day, the students conduct a science experiment, video tape their experience, and post the videos to TestToob. Junior Achievement of Kentuckiana’s President Debra Hoffer indicated, “The science experiments are yet another application for experiential learning that helps kids to apply what they have learned in school. The kids are having fun while learning. We are grateful to Testtoob for this opportunity!”

“TestToob is founded on the belief that all kids are naturally scientists, and the world is their laboratory. We encourage kids to experience the wonder and fun of science by filming their experiments and sharing them with other students,” said Lopa Mehrotra, Founder & CEO of TestToob.

The business model does call for sponsorship and involvement from outside organizations that support science, including the upcoming Idea Festival in September in Louisville. Testtoob.com will participate in The Big Jam on Sept. 25th from 9AM to 10AM at the Kentucky International Convention Center.

About Testoob.com

Founded in October 2007, TestToob is a place exclusively developed to showcase experiments done by school-age scientists. It offers the most up-to-date technology tools, fosters wonder, and gives youth an opportunity for creative self-expression.
While TestToob is a geared to youth, parents and teachers are also essential parts of each student’s team. At Testtoob, we believe that every budding scientist needs a cheering section, competent mentors and safety suggestions. This site enhances formal science education practices and encourages students to consider science disciplines as a focus for an exciting career.

FOR IMMEDIATE RELEASE

Fetter Label Unveils its SMART Productivity Suite
For the Paint & Coatings Industry
Full-Spectrum Asset Management Now Available
at the Nation’s Largest Exclusive Label Provider

(June 18, 2008/Louisville, Ky.)—Fetter Label recently unveiled its SMART Productivity Suite for the paint and coating industry at the American Coatings Show 2008 this June. As the nation’s largest exclusive label provider to the paint and coatings industry, the company designed a full-spectrum asset management approach to eliminate traditional challenges in the packaging supply chain process.

Fetter Label’s SMART Productivity Suite is a unique web-based software platform specifically designed to assist companies in organizing, managing, and updating all of the brand asset content across thousands of SKUs.

The product offers the following advantages:
* Four integrated modules for clear and intuitive data organization and process management
* Instant global updates across multiple SKUs—no more manual updates
* Rights-based user management for security, controlled access and approvals
* Historical tracking and status updates
* Foreign language capabilities
* Customization to accommodate customer requirements

The four SMART modules are: the Content Manager, Traffic Manager, Asset Manager, and Element Library. The Content Manager houses a database of all the information used in a particular brand asset and allows instant updates. The Traffic Manager provides an automated workflow system that allows users to easily view, track, and manage current projects in process. The Asset Manager provides a search feature for quick and easy access to all currently approved SKUs. The Element Library is the repository which houses all the separate files used to create brand assets, such as photographs, logos, and artwork.

“We have worked with a number of customers where the return on investment is evident,” explained Terry Gill, President and Chief Executive Officer of Fetter Label. “For example, we helped a customer develop and implement an order and delivery process that reduced logistical costs by approximately 70 percent. And, we have worked with a new customer to reduce label acquisition costs by 50%.”

Fetter Label’s SMART Productivity Suite simplifies and reduces the time it takes to address rapidly changing legislative mandates on labels, as well as protects the brand and preserves data across thousands of content-rich assets, Gill pointed out. For more information, go to www.fetterlabel.com.

About Fetter Label

Fetter opened its doors in 1888 and for 118 years served as a printer for all types of companies, including more than 60 years of service to the paint and coatings industry. In 2006, the company became Fetter Label and began exclusively serving the needs of the automotive, industrial and consumer paint and coatings companies through innovative technology and print management solutions.

“Innovative Brain Scanning for Alzheimer’s Disease Screening Unveiled
Clinical Trials with the Neuronetrix’ COGNISION headset at the
University of Kentucky Begin in 2008”

Neuronetrix Partners with the University of Kentucky in an Alzheimer’s Disease Screening Study.

LEXINGTON, KY (Jan. 23, 2008)—Researchers at the University of Kentucky Sanders-Brown Center on
Aging are launching an Alzheimer’s screening clinical trial with Neuronetrix’s innovative brain
scanning system, called COGNISION™. The study will involve brainwave assessments using a
technology called event-related potentials (ERP’s). The study is expected to validate the
performance of the COGNISION™ system and to demonstrate the system’s applicability in a primary
care setting. Up to 100 Alzheimer sufferers and controls will participate over the next 6-12
months.

During the study patients will wear a sophisticated electronic headset which will record brain
activity in response to an auditory stimulus. The process is similar to hearing screening tests
performed on newborn infants throughout the country. The data is then uploaded to an online
database where a powerful pattern recognition engine will correlate the ERP tests with known
brainwave patterns.

The COGNISION™ test is expected to be the first approved Alzheimer’s disease screening test which
directly evaluates a patient’s cognitive performance. “We are not looking at a surrogate biomarker
which may or may not correlate with Alzheimer’s, instead, we are directly measuring the cognitive
deficits caused by the disease.” says K.C. Fadem, co-founder of Neuronetrix.
It is generally believed that the drugs used to treat Alzheimer’s, such as market leader Aricept®
from Pfizer, are most effective early in the disease process. Because of this, a national focus
has been placed on the importance of Alzheimer’s screening to determine optimum treatment paths in
the early stage of the disease. At least one organization of medical experts, the AD Screening
Discussion Group, has advocated that Alzheimer’s disease screenings become a routine part of the
application for Medicare.

Alzheimer’s disease affects about 5 million Americans with 500,000 new cases reported each year.
This number is expected to grow to 16 million by 2050. The CDC recently reported that Alzheimer’s
disease moved up to 7th place from 8th place among the leading causes of death in 2004, passing
influenza and pneumonia.

The Sanders-Brown Center at the University of Kentucky is one of only 32 Alzheimer’s Centers of
Excellence in the country. Neuronetrix is planning a follow on study to evaluate the COGNISION™
System on a commercial scale that will be performed at other Alzheimer’s Centers of Excellence
including the University of Pennsylvania and Indiana University.

For more information, go to www.neuronetrix.com.

Dawn Marie Yankeelov, ASPectx
PR Consultant
502-292-2351
dawny@aspectx.com

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FOR IMMEDIATE RELEASE

Catalyst Learning’s School at Work Births ECHO Product to Meet the Need
for Career Advising for Advancing Employees
College-Preparatory Coursework at Hospitals Create Career-Ladder Success

(Louisville, KY-March 28, 2007)—Catalyst Learning has launched a new program for hospital workers seeking advancement inside America’s hospitals and physician practices, building upon its workforce development model for employee advancement and engagement. The program is called “Expanding Your Career and Healthcare Opportunities” (ECHO). ECHO includes mentoring, career advising, classroom training in college-prep areas, such as anatomy and physiology. The typical ECHO student is employed as a team leader or supervisor, an advanced clerical worker, or in an allied health ‘tech’ position.

ECHO builds upon the base that Catalyst Learning has developed with its School at Work® product used by over 280 hospitals in 36 states. “ECHO was developed in response to hospital customer needs to accelerate the process for developing skilled clinical and support staff,” said Lynn Fischer, President of Catalyst Learning. “The career advising model that was introduced with School at Work in 2004 has proven adaptable to this more advanced employee audience in pilot tests conducted during 2006.” Fischer cited examples of pilot sites in Jacksonville, St. Louis and Columbus, OH using ECHO as a springboard to move employees into medical coding and related fields, where there are limited staff.

Liz Bruno, Director of Educational Development at St.Vincent’s Medical Center, in Jacksonville, Fla., has been impressed with the rapid acceptance of ECHO. “The ECHO product meets a real need. Here at St. Vincent’s, we were able to use this program to prepare a group of health information management employees for their intensive in-house coding school. The program was a real key to the success of the coding effort. All participants identified it as extremely valuable. Frankly, I have come to rely on Catalyst learning as one of the pillars in our workforce development program to enhance the performance of and opportunities for our entry level employees. With the addition of the accelerated SAW program, we are now able to better serve that ‘in between’ group.”

BJC Healthcare students in St. Louis are also an example of the results ECHO can achieve. For example, SAW graduate Francine Keys is now attending college classes to pursue an accounting degree. “The course was more than just a class; it really encouraged me to not be afraid to take that next step in following my heart to get my degree. Also, I believe I have made some lifelong friends,” she said.

Hospitals that participated in the ECHO pilot program included: Northwestern University Hospital (Chicago); Plaza Medical Hospital (Dallas); Mt. Carmel Hospital (Columbus); St. Agnes (Baltimore); Dubois (Pennsylvania); St. Vincent’s Medical Center (Jacksonville); and BJC Healthcare (St. Louis). ECHO is Catalyst Learning’s second education and career development product for the high-growth healthcare industry. Fischer indicated, “We have a phenomenal customer base of hospitals. These are industry leaders in focusing their energies on staff development and growth from within. It’s great to have them express additional needs that Catalyst Learning is able to help them meet.”
There have been 9 pilot sites to date, and approximately 88 students have participated in ECHO.

About Catalyst Learning

Catalyst Learning Company in Kentucky provides innovative workforce development models delivered at the worksite for adults in support level positions. Catalyst Learning’s principal products are School at Work ® (SAW), a career development system, and the accelerated SAW program, Expanding Your Career and Healthcare Opportunities (ECHO). The School at Work vision is to dramatically expand access to education for adults employed in support-level jobs. This vision is being achieved by working closely with employers to help them realize a return-on-investment and by using technology to deliver education. Education delivery is done in a blended learning approach which embraces the use of technology for instruction and classroom activity, as mentoring as key components. Catalyst Learning was founded in 1992 and is a female-owned small business.
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