WHAT WE DO:

A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations.

CI is the process of enhancing marketplace competitiveness through a greater, ethical understanding of a firm's competitors and the competitive environment.

Sleuthing Steps to Walk

1. Evaluate the competition. There’s no time like the present to know what the marketplace is doing in your field. 

2. Determine if your company really has a unique selling proposition.  Your key benefits involving products or services should be defined after you take a snapshot view of the competitive landscape.

3. Identify key industry trade shows and related events.  Make sure your organization has representation within trade associations of interest.

4. Launch new products based on known demographics or key determining factors.  Build a business case for change within your annual corporate planning.

5. Offer a return on investment (ROI) model to clients after evaluating the trends and their needs.  Know what questions your clients will ask and be prepared.

 Why CI?

 Competitive intelligence makes smart sense.  ASPectx believes that knowing your industry inside and out can be a pre-determining factor to your success.  It’s important to know what the market is doing, how other corporations with similar missions are responding, and where the industry trends may impact your decisions.  Your budget for launching new products and services should include financial commitments to preparing a view of where you are at and where you are going.  This planning begins with competitive intelligence based on a team of research experts that can make sense of today’s data.   ASPectx can prepare you for proper business planning toward improved productivity and enhanced profitability.

ASPectx Team Members Participate in Regular Competitive Intelligence Involving Wireless Technologies and Providers

(Louisville, Ky.)—ASPectx knows that most companies and organizations are evaluating whether the “going wireless” craze fits their business model. Investments are being made in wireless partners, contracts, and the development of new technologies to add to the bottom line. These types of investments require intensive consideration and vision which begins with appropriate research and business planning. Our team members know how to dig up the data that will prove your financial saving grace as you enter the wireless world.

We have experience in researching some of the largest players in the industry and we follow the innovative steps those companies are making.

We can provide short and concise competitive intelligence for your internal corporate dialogue.

From PalmOS to mobile phones to Microsoft plays, as well as all newcomers investigating Bluetooth, Home RF, and Wireless Lans, we listen to your requirements and get to work to give you decision-making details.

ARTICLES:

Competitive Intelligence software for Corporate PR Professionals to Consider PR tactics -
You can hear the webmasters of the world uniting with the chant, "More web content, more web content..." Screamer advertising headlines tempt, "When is someone going to make it easy, real easy, to get the research I want right off the web?"

A Look at Government Markets for Handheld Applications: 2001 - Government applications on handheld devices within the United States continue to increase in numbers and diversity because of an emphasis in government on improved productivity, accuracy of data, and the interest in mobile computing overall.