Companies Driving Multiple eMarketing Initiatives Turn To ExploreCommerce’s eStrategist

March 6, 2001—(Milpitas, Calif.)—ExploreCommerce has released a new planning and process module to
assist in developing emarketing initiatives with its popular ExploreCommerce eMarketing tool at
ExploreCommerce.com. The eStrategist module is a tool that runs and manages multiple eMarketing
campaigns simultaneously. It also provides them with a way of providing their present and future
customers with specific information tailored to their needs. ExploreCommerce’s eStrategist is
user-friendly and maximizes personalization in multiple campaign targets.

Winning strategic vision determines the success of every marketing campaign. ExploreCommerce’s
eStrategist allows marketers to define different tactics for each demographic audience and sales
campaigns. With technology tools, the landscape of relationship management has been changed into
real-time, wealth-creating opportunities. Every customer’s buying behavior is different. Every
business case requires directed, focused efforts.

“Imagine eStrategist is your sales assistant for winning new customers. When prospects are
considering purchases or investments in your services, eStrategist will consistently and
continuously approach your targets with information they can use,” explained Joseph Sung,
president and founder of ExploreCommerce.com. “ExploreCommerce’s eStrategist allows you to invest
in targeted emarketing to generate new leads, inform existing customers and educate those
contemplating a purchasing decision.” He added.

Empower your business managers by giving them decision support in a real-time feedback loop from
ExploreCommerce. Browsers become buyers and they become a source for increasing income in the
months ahead. The ExploreCommerce emarketing toolkit with the eStrategist module is the most
effective, efficient avenue to begin on-line marketing.

A free trial of the ExploreCommerce tools, including eStrategist, can be accessed at
www.ExploreCommerce.com immediately. The full ExploreCommerce toolkit is available direct on the
web at various subscription levels.

ABOUT EXPLORECOMMERCE

For more than 15 years, ExploreCommerce has provided custom systems, components, and networks to
organizations worldwide. The company’s line of personal computers and specialized network devices
has garnered awards for quality from PC World, PC magazine, Windows magazine, and others. The firm
offers a comprehensive line of back office hardware, systems, and software for electronic
retailers and resellers of electronic components. The company is privately held and located in the
heart of Silicon Valley in Milpitas, Calif. Among the firm’s clients are Ziff-Davis Media Inc.,
Gale Group of Thomson Corp.and Toptier Software plus many other corporate and educational
institutions across the United States.

Editors and reporters: To setup an exclusive site tour, and interview, contact Dawn Marie
Yankeelov, public relations consultant at ASPectx, 502-292-2351.

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