The ExploreCommerce Toolkit: The Fastest, Most Powerful Direct eMail Marketing for Professionals

March 6, 2001—(Milpitas, Calif.)—ExploreCommerce announces the full ExploreCommerce toolkit for
emarketing solutions is now available at ExploreCommerce.com.

The ExploreCommerce delivers essential eMarketing campaign selections that make it easy to get
started immediately. The marketing professional can choose a Campaign Template to develop instant
marketing programs from ExploreCommerce choices.

ExploreCommerce offers a variety of Campaign Templates in the Campaign Wizard area, with special
emphasis on increasing ecommerce activity. These templates have been designed to meet basic
professional needs. Marketers may use a predefined template, their own existing campaign tactic
module, the ExploreCommerce’s eCatalogue module or the ExploreCommerce’s Smart Agent module to
design a marketing campaign plan. Marketers can even tailor one of the ExploreCommerce Campaign
Templates to their own specifications to begin.

Marketers can then create My Community, adding their database of targeted audiences.
ExploreCommerce recommends a sample of 5,000 before launching a large-scale campaign. eCommerce
sites can rely on the ExploreCommerce eCatalogue which employs a rich media email application as a
promotion tool. It offers the easiest way to create an attractive, reader friendly HTML email
message about your eCommerce offerings without having to learn complex FrontPage, HTML and other
Web production skills. Marketers can simply edit messages, upload images and define URL links with
eCatalog Design.

A high quality, impressive colorful eCatalog can be created and presented in just minutes. It
helps manage primary and secondary contacts and eases the workload, so you can focus on your core
targets more efficiently. Recipients love to read and receive colorful, image-rich eCatalog
emailings. It helps strengthen your company’s image and create a better brand name recognition for
your products.

In addition to the eCatalogue, the ExploreCommerce offers the power of one-to-one targeted
eMarketing known as personalization. It can point customers to valuable links for purchasing
ready-to-go merchandise or any number of other calls to action. Using its powerful engine
ExploreCommerce provides existing and potential clients with tailored information to their needs
based on past data requirements and analysis.
ExploreCommerce also offers in depth campaign results and subscriber list statistics using its
powerful agent.

“Companies are looking to find new ways to communicate not only with their customers, but also
with their suppliers and business partners as well. This turn toward “enterprise relationship
management” or “collaborative commerce” can enhance the selling cycle, while addressing
preferences and priorities for real-time business,” according to Joseph Sung, president of
ExploreCommerce, and founder of ExploreCommerce.com.

A free trial of the ExploreCommerce toolkit can be accessed at www.ExploreCommerce.com
immediately. The full ExploreCommerce toolkit is available direct on the web at various
subscription levels.

ABOUT EXPLORECOMMERCE

For more than 15 years, ExploreCommerce has provided custom systems, components, and networks to
organizations worldwide. The company’s line of personal computers and specialized network devices
has garnered awards for quality from PC World, PC magazine, Windows magazine, and others. The firm
offers a comprehensive line of back office hardware, systems, and software for electronic
retailers and resellers of electronic components. The company is privately held and located in the
heart of Silicon Valley in Milpitas, Calif. Among the firm’s clients are Ziff-Davis Media Inc.,
Gale Group of Thomson Corp.and Toptier Software plus many other corporate and educational
institutions across the United States.

Editors and reporters: To setup an exclusive site tour, and interview, contact Dawn Marie
Yankeelov, public relations consultant at ASPectx, 502-292-2351.

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