FOR IMMEDIATE RELEASE
Fetter Label Unveils its SMART Productivity Suite
For the Paint & Coatings Industry
Full-Spectrum Asset Management Now Available
at the Nation’s Largest Exclusive Label Provider
(June 18, 2008/Louisville, Ky.)—Fetter Label recently unveiled its SMART Productivity Suite for the paint and coating industry at the American Coatings Show 2008 this June. As the nation’s largest exclusive label provider to the paint and coatings industry, the company designed a full-spectrum asset management approach to eliminate traditional challenges in the packaging supply chain process.
Fetter Label’s SMART Productivity Suite is a unique web-based software platform specifically designed to assist companies in organizing, managing, and updating all of the brand asset content across thousands of SKUs.
The product offers the following advantages:
* Four integrated modules for clear and intuitive data organization and process management
* Instant global updates across multiple SKUs—no more manual updates
* Rights-based user management for security, controlled access and approvals
* Historical tracking and status updates
* Foreign language capabilities
* Customization to accommodate customer requirements
The four SMART modules are: the Content Manager, Traffic Manager, Asset Manager, and Element Library. The Content Manager houses a database of all the information used in a particular brand asset and allows instant updates. The Traffic Manager provides an automated workflow system that allows users to easily view, track, and manage current projects in process. The Asset Manager provides a search feature for quick and easy access to all currently approved SKUs. The Element Library is the repository which houses all the separate files used to create brand assets, such as photographs, logos, and artwork.
“We have worked with a number of customers where the return on investment is evident,” explained Terry Gill, President and Chief Executive Officer of Fetter Label. “For example, we helped a customer develop and implement an order and delivery process that reduced logistical costs by approximately 70 percent. And, we have worked with a new customer to reduce label acquisition costs by 50%.”
Fetter Label’s SMART Productivity Suite simplifies and reduces the time it takes to address rapidly changing legislative mandates on labels, as well as protects the brand and preserves data across thousands of content-rich assets, Gill pointed out. For more information, go to www.fetterlabel.com.
About Fetter Label
Fetter opened its doors in 1888 and for 118 years served as a printer for all types of companies, including more than 60 years of service to the paint and coatings industry. In 2006, the company became Fetter Label and began exclusively serving the needs of the automotive, industrial and consumer paint and coatings companies through innovative technology and print management solutions.