WHAT WE DO:

Marketing Questions to Ask

1.  Do you annually create a written marketing plan that reflects your corporate goals, and key sales objectives? Does corporate management review your marketing strategies each quarter?  Is it time to reassess what short-term actions need to be taken to keep your growth objectives in sight?

2.  Have you focused exclusively on niche? Is this the correct strategy based on measurable results to date? Or, is your target audience defined too broadly to be effective?  Can you easily name your vertical and horizontal plays for your products or services from your annual marketing planning?

3.  Can your company efficiently expand your focus on several key target audiences in the next six months?  Do your current marketing efforts target the necessary industries to meet this year’s sales objectives?

2.  What are you doing to continue your corporate branding?  Have you taken care to preserve the corporate image that your corporation wishes to project? Is it time to build your brand visibility in new categories?  

3.  Can you identify the tactics being used to identify your target audiences?  Are you applying a “marketing mix”?

4.  Do your tactics in business development seek “expert” status for key corporate management in the fields you serve? 

How We Work:

 ASPectx believes that solid marketing plans begin with defining your target audiences and reviewing sales objectives.  At ASPectx, we believe that marketing strategy should support your sales and business development cycles.  Before committing dollars to marketing tactics, we listen and assess where your company falls in its respective industries.  We move you forward be selecting tactics that create a marketing mix. At ASPectx, that marketing mix may include:  advertising, affiliations, emarketing, direct mail, special promotions, trade show participation, special events, public relations, and proper networking.  Our goal is to help you get the word out, effectively, and creatively.  The ASPectx team seeks growth companies entering or operating within the business-to-business marketplace. Your corporate brand will be developed as will your product and service reputations through proper marketing strategy. 

We know at ASPectx that web-based technologies should not be ignored in the marketing process.  It may be useful to your corporation to beef up your web-based initiatives.  For example, we offer web consulting for evaluating your web content, channel development for sales networks, customer relationship management, ecommerce, emarketing, and online basics, such as proper search engine entry. 

International Focus

ASPectx provides marketing support to international companies operating in the United States, Canada and the United Kingdom.  If your company seeks expansion or would like to develop a microstrategy for pursuing business in a specific region, we bring to the table the strategic thinking you need now.

Conference and Seminar Support

Through our network of technology contacts nationwide, we have participated in the organization of  a number of conferences related to competitive intelligence, technology subjects, emarketing, ecommerce, and related subjects.  If your group or corporation would like to organize key seminars, conferences, or trade show events, please contact us directly at 502-292-2351.

CASE STUDIES:

Kentucky Tax Amnesty Program 
(August 1-Sept. 30, 2002)
Kentucky Tax Amnesty Campaign Relies on Event Management and Public Relations For the Delivery of Its 61-Day Campaign. The Kentucky Revenue Cabinet Had a Collection Goal of $20 Million for the Second Statewide Tax Amnesty Campaign and Required an Effective Manner to Bring the Opportunity to Taxpayers Attention.  

Genscape 
(Nov. 2001-April 2002)
Genscape Launches It New Product Offerings to The Power Market. Goal: Assist in Marketing Support for New Product Offerings and Branding of a New Company Important to the Power Energy Trade

Women In Technology International-Louisville Chapter 
(Aug 2001-Nov 2001)

WITI Debuts its First Annual Technology Summit at the Kentucky Derby Museum Goal: The local chapter of WITI wished to establish its first Technology Summit to promote understanding of the use of technology in business.