|
FOR IMMEDIATE RELEASE
Dawn Marie Interactive Repositions as ASPectx to Broaden Service Offerings
in Breadth and Scope
(Louisville, Ky.)—Dawn Marie Interactive was
renamed ASPectx effectively Jan. 1, 2001 to raise awareness of additional
services and broaden company offerings. ASPectx was chosen to showcase
the need for different perspectives at different times in a company’s
history.
Online and offline marketing will be an important growth area for ASPectx
in 2001 as the company moves to serve technology-based companies and corporations
who need to take a fresh look at “Targeting Technology, Tapping Markets.”
The company’s new tagline reflects the ASPectx mission to look at
internal business issues from all sides before making technology choices
and marketing decisions.
With this tagline, ASPectx puts the focus on looking at company strategies
and investing in technologies that make sense in the long haul. Many of
ASPectx clients are technology companies that require marketing, and related
business planning services to new target audiences and expand their reach.
ASPectx offers solid marketing, branding, and public relations that may
encompass web consulting and application hosting strategies.
Technology firms appreciate the firm’s ASPknowledgebase and understanding
of how to drive a product or service to targeted demographics. On a fee
basis, ASPectx will research and analyze your application service provider
to determine if it is appropriate fit or provide information to assist
in evaluating ASPs. Full reports are available upon request. ASPs will
appreciate our research team efforts in knowing the competition, and our
attention to proper planning and execution of new marketing directions.
President Dawn Marie Yankeelov cited increasing outsourcing as a driver
in moving to a broader mission statement. “We want to make ASPectx
one of the recognized consulting firms for appropriate business planning,
marketing, public relations, and research. We will continue to seek out
technology clientele looking for growth as well as Fortune 1000 companies
interested in technology solutions that works with appropriate marketing
for profitability.”
Fortune 1000 firms trust ASPectx to deliver practical information for
technology assessment, internet activity, and application service provider
choices.
At ASPectx, we believe that market analysis, competitive intelligence
research and proper planning for Internet activity are the foundations
to a return on investment.
ASPectx
ASP stands for ASP Knowledgebase
E for Editorial Services
C for Consulting
T for Training and Briefings
X for Extra Support in Marketing, Advertising and Public Relations
--
For More Information:
Dawn Marie Yankeelov
President, ASPectx
(502) 292-2351
Fax: (502) 292-2364
www.aspectx.com.
dawny@aspectx.com
|
