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FOR IMMEDIATE RELEASE:
The
Patient Connection Sponsor-Research Program Launches With Title Sponsor,
KORT, and the Program’s First
Signed Physician Practice, Louisville Orthopedic Clinic
(Louisville, KY)—Benchmark research, entitled The
Patient Connection 2005, will begin in mid-April 2005 on the state of the
doctor-patient relationship in the Golden Triangle region of
Lexington, Louisville,
and Cincinnati. The patient survey-based program,
developed by ASPectx, and Innovative Quality Solutions (IQS), analyzes the
current state of doctor/patient relationships in the region.
The initial target audience is drawn from patients attending
offices of orthopedic physician practices.
The
process has been streamlined to allow patients to finish the 1-page
questionnaire anonymously in under five minutes, at the doctor’s office,
or in the privacy of their own home through a pre-paid mailer.
Comments will be allowed, in addition to rating-type questions, and
other multiple-choice answers. Surveys
will be handed out during intake or at the conclusion of patient visits
for a period of 2 to 3 weeks for each participating orthopedic surgeon.
“Physicians
have begun to realize that the practice of medicine involves serving the
whole patient from their outlook to their outcome.
What lies just below the surface in patient relations, can make or
break a practice and have a bearing on a patient’s overall care,” said
Dawn Marie Yankeelov
, president of ASPectx.
Her marketing communications company, and IQS have teamed up to
examine this important relationship across a several key specialties in
the next few years.
“We
choose the orthopedic surgeons as our first study group since they face
rising competition, and the value of the doctor-patient relationship is
critical to overall patient satisfaction,” said Herbig, president of
IQS.
This
benchmark research for the region will be underwritten by select, key
sponsors that support the doctor-patient relationships in the three
markets. The Title sponsor for
The Patient Connection 2005 is KORT, Kentucky Orthopedic Rehab Team (KORT).
Owner Dr.
Larry Benz
, PT, DPT, ECS, OCS believes in
qualitative research in his specialty area because it improves the overall
patient experience and the ultimate best outcome in the end.
“We have done patient satisfaction surveys for over 14 years and
published the largest study in the physical therapy marketplace in 2000.
We have found that the feedback from these surveys has vastly
improved our service. Patients
are happy to tell you what your good at and where you need to improve,”
Dr. Benz said.
He
added, “We were happy to
contribute to the study
by assisting with the underwriting. Our region has fantastic orthopedic care and this study will both
affirm that and allow individual practices to obtain feedback in
non-clinical areas that can be improved.
It will also allow practices to participate in a patient
satisfaction process by an independent organization in a very affordable
way.” KORT, begun in 1987, is a private practice physical therapy group
specializing in orthopedics, sports and industrial medicine, and has 31
physical therapy centers in the Kentuckiana region.
The
survey instrument, and a summary of tri-market results will appear in a
supplement to be inserted into Business First in late summer.
In addition, the final detailed reports will be available to the
general public for a fee, at www.thepatientconnection.net
in the Fall 2005.
The first physician practice to be signed to participate is the
Louisville Orthopaedic Clinic, with all nine physicians involved.
Practice Administrator
Deborah
Martin indicated, “We are
delighted to be a part of significant, new research that studies our
region.” All individual
physician results will be maintained by The Patient Connection 2005 team
as confidential.
The Patient Connection program will involve at least 50 physicians
in the region, as a minimum requirement.
Sponsorship inquiries, and physician requests to participate,
should be directed to:
Shawn Herbig
, Innovative Quality Solutions, at
502-244-6600, or sherbig@innovativequality.com
or Dawn Yankeelov, ASPectx, at 502-292-2351 or dawny@aspectx.com.
About
The Patient Connection
The
Patient Connection is a collaborative effort between two
Louisville
Kentucky
based companies, ASPectx and Innovative Quality Solutions. As leaders in
their respective disciplines, ASPectx and IQS have combined their
knowledgebase to produce a powerful information solution for the
healthcare industry.
About
ASPectx
ASPectx,
a nationally-noted marketing communications firm, provides
guidance to companies or organizations seeking growth in the technology
and healthcare sectors The
firm provides competitive intelligence, marketing, public relations, and
technology solutions. Under
the direction of President Dawn Yankeelov, ASPectx team members evaluate
client needs, respond with appropriate counsel, and organize a plan of
action. Based in the Metro Louisville area in Kentucky
,USA,
ASPectx serves clients nationwide, in addition to
Canada
,
and the
United
Kingdom.
ASPectx emphasizes that strategy and tactics must be determined based on
defined short-term or long-term objectives.
www.aspectx.com
About Innovative Quality Solutions, Inc.
Louisville-based
Innovative Quality Solutions, Inc. is an industry leader that provides
direct customer, client and patient feedback to organizations wishing to
increase satisfaction and loyalty while also improving the quality of
services delivered. IQS programs deliver more than just data...the
programs developed deliver real knowledge. Innovative Quality Solutions,
Inc. brings together a broad range of talents to provide the most accurate
picture of the current state of relations. With this information IQS
clients become empowered to bring about positive changes within their
organizations and accomplish new levels of client loyalty. www.innovativequality.com
For
More Information:
Dawn Marie Yankeelov
President, ASPectx
(502) 292-2351
dawny@aspectx.com
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