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ASPectx President to Present on Social Media at IABC Regional Event

ASPectx Founder and President Dawn Marie Yankeelov will present on new media at the upcoming IABC 2007 Heritage Region Conference in Cincinnati, Ohio on Oct. 14-16, 2007. Yankeelov will look at the latest trends and upcoming hot spots in social media and search. She will make sense of Google’s move to a programmable search engine and its relevance. The presentation will examine growth companies having an impact on how communicators move through information extending reach, from Linked In, Jigsaw, Collective Intellect, to the latest mobile media providers. Lastly, Yankeelov will delve into the commoditization of tradition services, with a look at upstarts like SendoutCards, Spotrunner, and related services.