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Companies Driving Multiple eMarketing Initiatives Turn To ExploreCommerce’s eStrategist 


March 6, 2001—(Milpitas, Calif.)—ExploreCommerce has released a new planning and process module to assist in developing emarketing initiatives with its popular ExploreCommerce eMarketing tool at ExploreCommerce.com. The eStrategist module is a tool that runs and manages multiple eMarketing campaigns simultaneously. It also provides them with a way of providing their present and future customers with specific information tailored to their needs. ExploreCommerce's eStrategist is user-friendly and maximizes personalization in multiple campaign targets.

Winning strategic vision determines the success of every marketing campaign. ExploreCommerce’s eStrategist allows marketers to define different tactics for each demographic audience and sales campaigns. With technology tools, the landscape of relationship management has been changed into real-time, wealth-creating opportunities. Every customer’s buying behavior is different. Every business case requires directed, focused efforts.

“Imagine eStrategist is your sales assistant for winning new customers. When prospects are considering purchases or investments in your services, eStrategist will consistently and continuously approach your targets with information they can use,” explained Joseph Sung, president and founder of ExploreCommerce.com. “ExploreCommerce’s eStrategist allows you to invest in targeted emarketing to generate new leads, inform existing customers and educate those contemplating a purchasing decision." He added.

Empower your business managers by giving them decision support in a real-time feedback loop from ExploreCommerce. Browsers become buyers and they become a source for increasing income in the months ahead. The ExploreCommerce emarketing toolkit with the eStrategist module is the most effective, efficient avenue to begin on-line marketing.

A free trial of the ExploreCommerce tools, including eStrategist, can be accessed at www.ExploreCommerce.com immediately. The full ExploreCommerce toolkit is available direct on the web at various subscription levels.

ABOUT EXPLORECOMMERCE

For more than 15 years, ExploreCommerce has provided custom systems, components, and networks to organizations worldwide. The company’s line of personal computers and specialized network devices has garnered awards for quality from PC World, PC magazine, Windows magazine, and others. The firm offers a comprehensive line of back office hardware, systems, and software for electronic retailers and resellers of electronic components. The company is privately held and located in the heart of Silicon Valley in Milpitas, Calif. Among the firm’s clients are Ziff-Davis Media Inc., Gale Group of Thomson Corp.and Toptier Software plus many other corporate and educational institutions across the United States.

Editors and reporters: To setup an exclusive site tour, and interview, contact Dawn Marie Yankeelov, public relations consultant at ASPectx, 502-292-2351.