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Genscape Enhances Online, Real-Time Power Information Service

LOUISVILLE, KY (Jan. 24, 2002) -- Genscape Inc., the originator of real-time power supply information, has introduced a customer interface enhancing its existing subscription service. The web-based interface provides a graphic array of power plants by region with visual cues as to plant type and operating status. A "drill-down" feature allows Genscape customers to quickly identify a plant of interest and check its current and recent operating profile. An "alerts" feature has also been introduced, providing Genscape customers an audio and visual notification of a change in plant operating status. This is tied to messaging by which alerts may be transmitted when the Genscape customer is viewing other screens.

"Energy traders and other energy industry participants will find that widespread and uniform access to Genscape's online, real-time power information will have far-reaching impact on reducing risks," said Genscape's Chief Marketing Officer Sean O'Leary, co-founder of Genscape and a former energy trader. Tangible benefits of the product offering include: (a) asset management for a customer's own power-producing resources; (b) reliable historic and up-to-the-minute data for analytics; (c) the ability to apply algorithms for determining trades to meet market demand; (d) market intelligence; and (e) best-of-class desktop support to maintain valuable energy industry employees.
Fee-based trial subscriptions can be obtained by contacting Sean O'Leary, Chief Marketing Officer of Genscape at 502-583-3675.

Genscape plans completion of its monitoring network by the end of 2002 Q3. The network does and will continue to report on approximately 80% of the largest U.S. power plants via a real-time online system. Genscape's average absolute reporting accuracy is currently at 90% .

GENSCAPE TECHNOLOGY
Genscape's information gathering and distribution system relies primarily on a proprietary, patent-pending technology to monitor the real-time outputs of the United States' important power plants and high-voltage transmission lines. Genscape's system employs an extensive network of wireless monitoring devices that measure the amount and direction of power flowing over various transmission lines and uses that information to determine the amount of power being produced or consumed at hundreds of points on the power grid.

Information reported to customers includes highly accurate estimates of the real-time electrical output for each power plant in the system, power flows over critical high-voltage transmission lines, and associated information such as plant capacity, fuel type and ownership.

ABOUT THE COMPANY
Genscape Inc. is the originator of real-time power supply information to support decision-making for energy traders, power plant and line owners and operators, regulators, and other energy market participants. Genscape's information network will encompass virtually all significant power generation facilities in the United States . The corporate headquarters are based in Louisville-Ky. Founded in late 1999, the company remains privately-held. All Genscape monitoring technologies are patent-pending. Investors in the company include: Chrysalis Ventures, Vectren Enterprises, Inc., Prosperitas Investment Partners, LP and The Anchorage Angels. Many of the leading companies in the energy industry, including several Fortune 500 companies, subscribe to the Genscape service.

For More Information: Dawn Marie Yankeelov, Genscape Marketing Consultant, (502) 548-1304; dawny@aspectx.com.

 

 


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