September 30, 2002
To Those Considering Working With ASPectx:
I would like to highly recommend a partnership
with ASPectx and its president, Dawn Yankeelov. As General
Counsel and spokesperson for the Kentucky Revenue Cabinet, I had
the pleasure of working with ASPectx as the public relations
agency for Kentucky's 2002 Tax Amnesty program. Our goal was to
raise $20 million. After a 60-day campaign, we raised more than
$100 million!
ASPectx developed a comprehensive public
relations campaign that covered the entire state as well as
border states that did significant business in Kentucky. ASPectx
developed a dynamic creative strategy that included television
and radio appearances, print media interviews and press
releases, and produced it all within a very tight time frame.
ASPectx's public relations plan was the icing on the Tax Amnesty
cake; it extended our paid advertising, helped educate the
public about Tax Amnesty and kept the momentum going throughout
the campaign. ASPectx met tight deadlines, stayed within the
budget, and its employees were a pleasure to work with.
A Tax Amnesty program cannot be successful
without an excellent public relations campaign. The campaign
must be handled flawlessly as the program is always of short
duration. ASPectx conducted the public relations campaign for
the 2002 Kentucky Tax Amnesty program flawlessly and
brilliantly.
ASPectx employees who worked with me were
consummate professionals. From the moment ASPectx began working
on the Tax Amnesty public relations program, I ceased to worry.
I knew that the Tax Amnesty program would be the overwhelming
success it proved to be.
Sincerely,
Alex W. Rose
General Counsel
Kentucky Revenue Cabinet
