Client Press Releases

5 Steps to Consider from ASPectx

1. Determine your demographic audience for this public relations campaign. Do your fact-finding or hire expertise to assist in competitive intelligence research.

2. Determine how this demographic audience receives its information for decision-making. Discuss key media that this audience may use in decision-making, as well as other methods for reaching these targets.

3. Identify key aspects of your business, product or service that could benefit from promotion.

4. Be clear about your goals for the campaign. Select opportunities to promote your company brand, product or service with a review of these issues: timing, story uniqueness, and information known.

5. Consider a timetable to get the word out. Campaigns are generally three, six or twelve months in duration and there are no quick fixes to consistent messages delivered in an organized manner to your target demographic audiences

Characteristics of a Successful Public Relations Campaign:

1. Commitment and participation by management

2. Knowledge of public relations methods

3. Central decision-making with your outside agency

4. Communication to and from your publics

5. Coordination of all communication to meet defined goals

How We Work

At ASPectx, we believe that public relations is a component to a full marketing program. ASPectx identifies appropriate public relations campaigns to inform and educate your audiences. We have seen that public relations can even be used to improve internal corporate-wide communications in unifying sales channels, and promoting corporate governance. ASPectx team members develop public speaking engagements and corresponding promotions to get the word out to your targets. Special events management, road shows, and other calls to action are important to both trade associations, organizations, government, and even corporations.

Develop Credibility and Enhance Understanding Through Media Relations

ASPectx knows that credibility can be built in the media and within distinct publics. We do the research, writing and distribution of your press announcements as part of an ongoing media relations program. At ASPectx, we work to secure the most important press coverage for you on a local, regional, national or international basis. We become responsible for updating your media lists so that the materials developed reach their intended press contacts. We can coordinate all activities with wire services, and mailing houses as well.

Media Relations Campaigns are generally three, six or twelve months in duration and there are no quick fixes to consistent messages delivered in an organized manner to your target demographic audiences. At ASPectx, we recommend an organized effort each month with set objectives on a timetable.