Dawn Marie Yankeelov
7003 Harrods Landing Drive 
Louisville, KY 40223
Work: (502) 292-2351
Fax: (502) 292-2362
dawny@aspectx.com

• 19 years of experience in assisting both startups and Fortune 1000 companies in their strategic relationship-building for bottom-line branding and growth. 
• Proven ability to launch business-to-business marketing initiatives for new businesses, develop new markets, establish market presence, and uncover new business opportunities, particularly in internet and technology sectors. 
• Greatest strengths are a deep interest in people and a natural talent for creating and capitalizing on networks and business connections. International public speaker on Internet topics ranging from Ecommerce to CRM to knowledge management. 
• Strong writing abilities coupled with management of multitalented teams including developers, graphic designers, photographers and other consultants. Active press credentials to write on technology subjects for various publications. 
• Able to assess competitive markets and devise innovative marketing and public relations approaches to targeted demographics. 
• An effective, creative problem-solver and self-starter. 

PROFESSIONAL EXPERIENCE 

ASPectx, President and Founder (Louisville, Ky.) 2001 TO PRESENT

• Founded and organized a team to do similar marketing, business development, strategy and public relations for technology companies. Repositioning of Dawn Marie Interactive to include knowledge of software (application service providers) and hardware markets.

VOBIX CORPORATION, VP of Marketing (Louisville, Ky.) 2000

• Oversaw marketing, branding, initial product development research, initial sales force development, and sales channel development for $12 million web-based startup.
  • Hired and trained 9 person marketing team.

DAWN MARIE INTERACTIVE, President (Louisville, Ky.) 1997-2000 

• Founded and continue to direct web consulting and technology marketing firm, working with diverse clients, from a $900 million shipper to dotcom startups, and wireless internet access. Client list includes ArchVision, 3D visualization; Sagemaker, knowledge management portal technology; and Viperlink (now Darwin Networks), wireless internet access products. 
• Assisted in all investigative activities leading to new business development, including competitive intelligence, work flow assessment, and strategic alliances. 
• Handled research and writing related to web content, white papers, system assessment for Internet activity, news articles, press briefings, trade show activity, and target market plans
• Developed, selected, and supervised project teams for web-related analysis, database integration, backend web development on Unix, Linux, and NT systems, graphical user interfaces on existing sites, and media use of all types.

POWER CREATIVE, Manager of Interactive Media, (Louisville) 1997 

• Conceptually developed and started a multimedia division of 7 people for Internet-related activity at a $12M advertising firm. 
• Trained the 95 employees at Power Creative on the use of Internet search engines for research in weekly seminars. 
• Assisted in web strategy development for the primary accounts of Thomson Consumer Electronics and the GE Appliances Division. 
• Developed and managed the design team for the Power Creative website. 

MEDIAMAKERS, INC., President, (Ocala, Florida) 1989-1997

Founded and managed a full-service advertising, public relations and marketing agency in Central Florida serving a broad client list, with emphasis on healthcare and technology sectors. Clients included, Intellon Corp., developer of the home automation CEBus standard; Microdyne Corp., a telecommunications products, and satellite manufacturer serving the federal government; Charter Springs Hospitals in Florida; Sun Bank of Florida; and AMP Building Systems Division, home automation and wiring products. 

• Created and designed copy for press releases, speeches, advertising campaigns, video scripts, television commercials, and all forms of printed literature.
  • Handled media relations and in-house communications for clients. 
  • Coordinated special events and promotions for a bank, a hospital chain, and other corporations.
  • Developed short-term and long-term marketing strategies to maximize client profile and grow business development. 

BIT-BY-BIT, INC., Co-owner, (Louisville) 1987-1990 

• Developed and distributed a line of humorous horse greeting cards in Kentucky, Tennessee, Florida and New York. 

NEW YORK TIMES CO., Reporter (Ocala) 1987-1989

• Wrote and edited a weekly health page and also covered the business of health care for a daily newspaper called the Ocala Star-Banner, owned by the New York Times Co.
• Started a singles page and column and taught classes on "Single Parenting When You are A Professional" at Central Florida Community College. 
• Assisted in designing the Ocala Star Banner's Business Monday launch. 

FIRST NATIONAL BANK OF LOUISVILLE, Consultant (Louisville) 1987 

• Wrote speeches for the senior staff on electronic banking.
• Wrote newsletters and consumer brochures. 

AMERICAN CITY BUSINESS JOURNALS, Technology Reporter (Louisville) 1984-1987 

• Covered the beats of heavy industry, telecommunications, high-technology, and transportation for a business weekly called Business First of Louisville. 
• Participated as part of the startup team for the Louisville operations. 
• Broke national stories in the business weekly that were picked up in trade publications, including Nation's Restaurant News, and M. Shanken Communications. 

JEWISH HOSPITAL, Public Relations Assistant (Louisville) 1984 

• Handled traditional public relations activities, such as slide presentations, and press release writing for a large hospital. 

SPECIAL ASSIGNMENTS 1980-now

• Have written freelance technology and business articles for books, websites, and publications including Faircount International, Electronic House, E&H Publishing, PR Tactics, Information Today, Nation's Restaurant News, M. Shanken Communications, Scripps-Howard Publications, Kentucky Business Ledger, Louisville Magazine, Louisville Computer News, Florida Trend, Ocala Today, Views Magazine, etc. 

EDUCATION
Bachelor of Arts, Political Science 
UNIVERSITY OF LOUISVILLE 
Graduated with Honors 

Editor of the Louisville Cardinal, independent college newspaper, in sophomore year with responsibilities for student staff of 30. 

HONORS 
1991-1994 AAF ADDY AWARDS 

1986 Metro Louisville Journalism Award 
HIGHLIGHTED SPEAKING VENUES 

1998-2005 ANNUAL VIRTUAL COMMUNITIES CONFERENCE sponsored each year by Infonortics, Ltd. London, or The Hague depending on the year. ASPectx participated as an organizer in later years.

1998 OPEN SOURCE SOLUTIONS CONFERENCE (MILITARY INTELLIGENCE) sponsored by Oss.net, Washington, D.C. 

1997 ASSOCIATION FOR GLOBAL STRATEGIC INFORMATION TOOLS & TACTICS CONFERENCE Hague, Netherlands