ASPectx... TARGETING TECHNOLOGY AND TAPPING MARKETS    (502) 292-2351

 
    

 

WORK SAMPLES:


This page contains a sampling of press releases that ASPectx has created for client related public relations campaigns. Press releases are excellent tools to promote company news, products or services.  Press releases can be a very economical and effective way to educate customers and the general public about your organization.

 

 

 

 

 


Godsey Associates Architects

May 19, 2006
H. Carleton Godsey of Louisville-based Godsey Associates Architects Drives Industry-Significant Policy
United States Architects and European Architects Agree to a Mutual Recognition of Qualifications

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May 19, 2006
H. Carleton Godsey of Louisville-based Godsey Associates Architects Moves Up Mexican, Canadian, and American Relationships in Industry
United States Architects and Mexican Architects Agree to a Tri-National Mutual Recognition of Qualifications

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ASPectx

January 31, 2007
Annmarie Campbell’s Zen Garden at Bernheim Forest

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January 31, 2007
Organize your electronic documents

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January 30, 2007
Innovative Brain Scanning for Alzheimer’s Disease Screening Unveiled Clinical Trials with the Neuronetrix’ COGNISION headset at the University of Kentucky Begin in 2008

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January 30, 2007
ASPectx Organizes Regional Tech Events on Social Media for National Technology Section of the PRSA

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July 16, 2007
The Worm at Home: An Annmarie Campbell Retrospective
August 18 – November 3, 2007 , Bernheim Gallery in the Old Visitor Center

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July 16, 2007
ASPectx President to President on Social Media at IABC Regional Event
ASPectx Founder and President Dawn Marie Yankeelov will present on new media a t the upcoming IABC 2007 Heritage Region Conference in Cincinnati , Ohio on Oct. 14-16, 2007 .

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May 12, 2006
Read To Me Launch Coordinated By Founder Dawn Marie Yankeelov of ASPectx
Summer Program Pairs Young Readers in Day Camp under Metro Parks and Beta Club Students at Area Schools

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May 12, 2006
“911, Iraq, & Bin Laden: US’s $60 Billion Intelligence Failure”
Presented by Former Intelligence Officer Robert D. Steele from Washington, D.C.
The World Affairs Council of Kentucky/Southern Indiana’s Global Economic Forum
 
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March 06, 2006
ICOAST PRESENTS
“TAMING THE MIGHTY MARKETING, PUBLIC RELATIONS AND TRADE SHOW TIGER”

( Miami , Florida )— A full-day how-to seminar entitled “Taming the Mighty Marketing, Public Relations and Trade Show Tiger” will be presented by South Florida ’s ICoast with Knowledge Force Seminars in two locations. Click for more...

April 20, 2005
The Patient Connection Sponsor-Research Program Launches With Title Sponsor, KORT, and the Program’s First Signed Physician Practice, Louisville Orthopedic Clinic
(Louisville, KY)—Benchmark research, entitled The Patient Connection 2005, will begin in mid-April 2005 on the state of the doctor-patient relationship in the Golden Triangle region of Lexington, Louisville, and Cincinnati.
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November  8, 2004
President of ASPectx Will Present on Blogs, Ezines, and RSS Feeds at Media Relations 2005
(Louisville, KY)—Dawn Marie Yankeelov, president of ASPectx, has been selected to present at Media Relations 2005 in April, a national conference sponsored by Infocom Group, publishers of BullDog Reporter and The National PR Pitch Book.
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September 22, 2004
Three of the World’s Top Female Scientists Will Speak at the Kentucky Center - Ayanna Howard, Helene Andersson, and Erin Lavik
Louisville Women in Technology presents the first ideaFestival event in our market with short lectures and a panel discussion by three of the world’s top female scientists in Clark Todd Hall at the Kentucky Center.
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August 5, 2004
Silicon River GeoDesigns Announces Dawn M. Yankeelov As Chief Marketing Officer
"Dawn’s seasoned corporate branding and communications experience at global and high tech companies will add tremendous value as she directs Silicon River GeoDesigns’ Go-To-Market plans,"
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March 2003
ASPectx To Sponsor TeN Awards Dinner in Louisville and Present Woman in Technology Award
ASPectx will be a key sponsor of the annual Top TeN Awards to be held on Wednesday, June 4, 2003 at the Kentucky International Convention Center beginning at 5:30 p.m. Click for more...


Jan. 2001
Dawn Marie Interactive Repositions as ASPectx to Broaden Service Offerings in Breadth and Scope
(Louisville, Ky.)—Dawn Marie Interactive was renamed ASPectx effectively Jan. 1, 2001 to raise awareness of additional services and broaden company offerings. ASPectx was chosen to showcase the need for different perspectives at different times in a company’s history.

October 1998
Dawn Marie Interactive’s Woman of the Millenium Calendar Wins Gold Award
(Louisville, KY)--Publishing & Production Executive and Printing Impressions magazines, co-sponsors of the Annual Golden Ink Awards, awarded a first place Gold Award to Dawn Marie Interactive in the calendar category for DMI's "Woman of the Millenium" calendar.

December 1997
Mike Slone Develops Woman of the Millenium Calendar
(Louisville, Ky.)--After 150 sketches and a running dialogue with the owner of Dawn Marie Interactive, designer Mike Slone has developed a thought-provoking, powerful woman of the millennium in his latest calendar/print.

September 1997
Mediamakers Merges With Dawn Marie Interactive
(Ocala, Fla.)--The former print media firm, Mediamakers of Central Florida, (www.mediamakers.com), joins hands with our interactive media group, Dawn Marie Interactive, (www.dawnmarie.com).

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Egov.gov

May 2002
Creation of EGov XPRESS Solutions Center Offers Knowledge-Sharing for All Levels of Agency Need with the Federal Government
(Washington, DC)—The creation of the EGov XPRESS Solutions Center will offer knowledge-sharing, best practices, infrastructure assessment and technology implementation for eGov initiatives addressing all levels of agency need within the Federal Government. This center is a new initiative of FirstGov to address the disparate and rising needs for eGovernment. This is a center devoted to solutions-based problem-solving in line with marketplace demands.

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ExploreCommerce



March 2001
Commerce Sites Can Take Advantage of the ExploreCommerce eService Smart Agent for Customer Relationship Management
March 6, 2001—(Milpitas, Calif.)—ExploreCommerce has added function to its easy-to-use, popular eMarketing toolkit at ExploreCommerce.com. The new eService Smart Agent will provide customer relationship management for ongoing communications with your company’s current customers. This provides customers an easy contact management approach and responsive, timely feedback.

March 2001
ExploreCommerce introduces yet another great communication tool to the eMarketing world: eSurvey!
March 6, 2001—(Milpitas, Calif.)—ExploreCommerce has released a trend tracker module to the popular ExploreCommerce eMarketing toolkit. The eSurvey is a quick analysis tool for marketers, available at now ExploreCommerce.com. This tool helps you to better know your existing and potential customers and understand their needs turning raw data into valuable marketing information.

March 2001
The ExploreCommerce Toolkit: The Fastest, Most Powerful Direct eMail Marketing for Professionals
March 6, 2001—(Milpitas, Calif.)—ExploreCommerce announces the full ExploreCommerce toolkit for emarketing solutions is now available at ExploreCommerce.com. The ExploreCommerce delivers essential eMarketing campaign selections that make it easy to get started immediately. The marketing professional can choose a Campaign Template to develop instant marketing programs from ExploreCommerce choices.

March 2001
Companies Driving Multiple eMarketing Initiatives Turn To ExploreCommerce’s eStrategist
March 6, 2001—(Milpitas, Calif.)—ExploreCommerce has released a new planning and process module to assist in developing emarketing initiatives with its popular ExploreCommerce eMarketing tool at ExploreCommerce.com. The eStrategist module is a tool that runs and manages multiple eMarketing campaigns simultaneously. It also provides them with a way of providing their present and future customers with specific information tailored to their needs. ExploreCommerce's eStrategist is user-friendly and maximizes personalization in multiple campaign targets.

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Genscape



Case Study - Genscape (November 2001-April 2002)
Genscape Launches It New Product Offerings to The Power Market
. Goal: Assist in Marketing Support for New Product Offerings and Branding of a New Company Important to the Power Energy Trade

April 2002
Genscape Inc. Has 200% YTD Customer Growth
Nation's Top Energy Traders Subscribe for Valuable Information Service
LOUISVILLE, KY. (April 17, 2002) - Genscape Inc. (www.genscape.com), the originator of real-time power supply information throughout the United States, announced that the company has tripled its customer base thus far in 2002. Currently, more than 25 of the nation's largest energy traders have subscribed to Genscape Power Version 2.0 or are engaged in pre-subscription testing.

March 2002
Genscape Power Version 2.0 to be Unveiled at GasMart/Power2002
Network Expansion Announced
LOUISVILLE, KY. (March 11, 2002) - Genscape (www.genscape.com), the originator of real-time power supply information, will unveil Genscape Power 2.0 at GasMart/Power2002 (www.gasmart.com) in Reno, NV March 18-20. Product demonstrations and free trials will be available at Genscape's booth #326 during GasMart/Power 2002. Benefits of Genscape Power 2.0 include:

February 2002
Genscape Lands Cinergy as a Key Subscription Customer
Energy Trading Floor Requires Online, Real-Time Power Information Service
LOUISVILLE, KY (Feb. 26, 2002) -Cincinnati-based Cinergy's energy merchant business unit has signed a long-term agreement to use Genscape's online, real-time power information service in its energy trading operation. Terms of the contract are confidential. Cinergy Corp. joins 12 of the nation's largest energy trading companies currently using Genscape's real-time data to monitor power plant output and power flow changes on high-voltage transmission lines in the United States.

January 2002
Genscape Enhances Online, Real-Time Power Information Service
LOUISVILLE, KY (Jan. 24, 2002) -- Genscape Inc., the originator of real-time power supply information, has introduced a customer interface enhancing its existing subscription service. The web-based interface provides a graphic array of power plants by region with visual cues as to plant type and operating status. A "drill-down" feature allows Genscape customers to quickly identify a plant of interest and check its current and recent operating profile. An "alerts" feature has also been introduced, providing Genscape customers an audio and visual notification of a change in plant operating status. This is tied to messaging by which alerts may be transmitted when the Genscape customer is viewing other screens.

January 2002
Corporate Backgrounder: Genscape
LOUISVILLE, KY (2002) -- Genscape Inc. is the originator of real-time power supply information to support decision-making for energy traders, power plant and line owners and operators, regulators, and other energy market participants. The privately-held company was founded in 1999 in Louisville, Ky. by former energy traders Sean O'Leary and Sterling Lapinski to serve the unmet need for reliable, comprehensive supply-side information in the energy business.

January 2002
Genscape Corporate Biographies
Chief Executive Officer - David A. Doctor, 50, is Genscape's President and CEO, responsible for corporate organization and governance, strategy and government and regulatory relations. Prior to joining Genscape, Mr. Doctor served two years as CEO of Agora Interactive, Inc., a multi-media communications company.

January 2002
Frequently Asked Questions: Genscape, Inc.
1. How accurate is the real-time information secured from power plants and high-voltage transmission lines?
There presently exists an average absolute error of less than 10% in determining plant output. As Genscape technology evolves an average absolute error of 5% will be attained.

 

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Kentucky Tax Amnesty



Case Study - Kentucky Tax Amnesty Program (August 1-Sept. 30, 2002)
Kentucky Tax Amnesty Campaign Relies on Event Management and Public Relations For the Delivery of Its 61-Day Campaign. The Kentucky Revenue Cabinet Had a Collection Goal of $20 Million for the Second Statewide Tax Amnesty Campaign and Required an Effective Manner to Bring the Opportunity to Taxpayers Attention.  

Letter of Recommendation by Alex Rose of the Kentucky Revenue Cabinet
To Those Considering Working With ASPectx:
I would like to highly recommend a partnership with ASPectx and its president, Dawn Yankeelov. As General Counsel and spokesperson for the Kentucky Revenue Cabinet, I had the pleasure of working with ASPectx as the public relations agency for Kentucky's 2002 Tax Amnesty program. Our goal was to raise $20 million. After a 60-day campaign, we raised more than $100 million! 

Why Tax Amnesty?
"It provides an opportunity for people who have not paid their taxes to clear up obligations and have a clean slate on the tax roll," explained Dana Mayton, Secretary of the Kentucky Revenue Cabinet.

October 2002
Tax Amnesty Receipts Exceed $79 Million
COLLECTIONS SURPASS 1988 AMNESTY PROGRAM
(Frankfort, Oct. 11, 2002) - The Kentucky Revenue Cabinet today announced that it has received more than $79,870,000 in unpaid back taxes as a result of the Tax Amnesty program. The program ran August 1 through September 30 and was projected to raise $20 million. 
"We are delighted with results of the Tax Amnesty program," Governor Paul E. Patton said. "These funds are badly needed to maintain vital state government services without making significant cuts. When taxes go unpaid, everyone suffers. Kentuckians recognized that Amnesty was a great opportunity for a fresh start," said Governor Patton.   

October 2002
Tax Amnesty Receipts Exceed $41 Million
(Frankfort, Oct. 1, 2002) - The Kentucky Revenue Cabinet announced today that preliminary receipts for the Tax Amnesty program, which ended yesterday, are $41,489,591.
"The Cabinet is very pleased by the favorable response to the Tax Amnesty program," said Revenue Secretary Dana B. Mayton. "Both individuals and businesses realized what an excellent opportunity tax amnesty presented," said Mayton. 

September 2002
Kentucky Tax Amnesty Program Mid-Term Grade is A+ -Almost $6 million collected by midway point.
FRANKFORT, KY (September 6, 2002)---At the midpoint of Kentucky's Tax Amnesty campaign, $5,919,037.22 has been collected. That represents 4,320 applications filed in August, the first month of the 61 day program which ends September 30. 

September 2002
Louisville Bar Association Program Focuses on Kentucky Tax Amnesty Program
Attorneys Can Obtain 1.0 CLE Hour Credit for Attendance on September 20th
FRANKFORT, KY (Sept. 1, 2002) ---The Louisville Bar Association will host a mini-course on Kentucky Tax Amnesty for attorneys and the general public on September 20th from noon to 1 PM. The program, entitled "Get Right With the Government-Amnesty Is the Answer," includes a box lunch and will be held at the Louisville Bar Center at 600 W. Main St.

July 2002
Kentucky Governor Patton Introduces Tax Amnesty Program
Program estimated to raise $20 million for state services this year
FRANKFORT, KY (July 31, 2002) ---Governor Paul Patton and officials from the Kentucky Revenue Cabinet today unveiled the 61-day Kentucky Tax Amnesty program that begins August 1 and ends Sept. 30. The press conference announcing the program was simulcast to six additional locations across the state including Ashland, Bowling Green, Hazard, Northern Kentucky, Owensboro and Paducah.


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NKL Cash Handling


March 3003
FKI Internal Appointments
FKI Security Group has announced several key appointments to support NKL Cash Handling

March 3003
NKL Adds New POS Distributor
NKL Cash Handling has entered into an agreement to have Oklahoma City-based Order-Matic Corporation act as its first distributor focused on penetrating the Quick-Service Restaurant (QSR) market with a combined cash handling and point-of-sale (POS) system design.

February 2003
Sodexho Commits to NKL Cash Handling in 2003
First Trial Sites Prove Cost-Savings in Less than 90 Days for Loss Prevention and Quick, Accurate Cash-Out procedures

February 2003
NKL Cash Handling Completes CE Certification
NKL Cash Handling’s family of products including its cash dispenser safes (D8 family), cash validator safes (V2 family) and AXC family safes have recently received CE certification.

 

February 2003
Kaiser Permanente Invests in NKL with Biometrics
Kaiser-Permanente in California has invested $3 million in NKL Cash Handling systems for this year for its medical facilities based on the growing size of co-payments made in cash at physician practices. The Kaiser-Permanente health care program is a national prepaid group-practice HMO and California’s second largest partnership.

 

February 2003
NKL Names Tim Peterson West Coast NAM
IMAGE VAULT, a member of the FKI Security Group, in keeping with its dedication to exceptional customer service, has named Tim Petersen as its National Account Manager for the Western Region.

January 2003
For Corporate Brand Name FKI Security Group Chosen
Effective Feb. 1, 2003, Fire King International, Inc., FireKing Security Products LLC, and Image Vault LLC will do business as FKI Security Group (www.fkisecuritygroup.com). The five brands now marketed and sold under FKI Security Group are: FireKing, NKL Cash Handling, Meilink Safes, Gary Safes, and Image Vault Digital Video Recorders. “We are making this change to better reflect the broad capabilities of our product line and the diverse expertise in security and loss prevention we offer,” said Director of Marketing Steve Aronson.

 

December 2002
NKL Edge Software Released
NKL Edge software, Version 1.0 has been released to assist in generating on-demand reporting from NKL cash management systems. The software allows the exporting of data from NKL master-slave controllers to generate exceptions reporting and related financial tracking of operations at multiple locations.

 

December 2002
Two New Patents for NKL Products
The US Patent and Trademark Office has published two patents applications for NKL principals relating to NKL Cash Handling. The patent-pending status covers the creation of a master-slave controller design in the NKL cash management systems and its money tubes.

 

December 2002
FKI Forms Locksmith Council
FKI Security Group (formerly Fire King International) has formed its first FKI Security Locksmith Council to advise the company on overall industry demand, trends, and product development, among other priorities, laying groundwork for an expanded Service Partner Network.

 

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Pfoto.com



October 1998
Pat Pfister Launches Pfoto.com for Agencies and Graphic Designers
(Louisville, KY)--Louisville native and renowned photographer Pat Pfister has launched a new media stock photo agency online for clientele nationally and internationally.  “Stock photo houses once had to appeal to a national audience of art directors, and designers or find their fit in a regional approach.  I have banded some of the best photographers in the region together to offer the Midwest, and in particular, Louisville, to a broader international audience,” Pfister explained.

October 1998
Frequently Asked Questions About Pfoto.com
1.  What is a stock photography?
Stock photography is a form of commercial illustration.  The photographer shoots images within the same standards of an assignment photograph.  This is often done independent of a client with the intent of leasing the use of the finished photograph to a range of clients, within a mutually agreed upon amount of time and degree of usage.

October 1998
Pfoto.com Launch Announced By Louisville Photographer Pat Pfister
(Louisville, KY)--Pat Pfister, a Louisville native, has launched a stock photo agency online to serve clients outside the Southeast and into the international sector.  “We are trying to take advantage of whatever opportunities are available, close new sales, and make people aware of what’s in our portfolio,” Pfister said.

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TransDigital Solutions

 

July, 2001
TransDigital Tax Record Management
TransDigital Solutions developed tax record management software called TransDigital Tax Record Management in use within Kentucky and being offered to county property valuation administrators, real estate companies, and other agencies.

July, 2001
Association Management Suite 2.0
TransDigital Solutions has released a bundled version of its best-built, internet applications that assist in web management at trade associations and other organizations.

June, 2001
Trends Tracking System
TransDigital Solutions built and has now implemented a unique intranet application called the Trends Tracking System for The Council of State Governments to use in identifying and discussing political issues online within its membership.

June, 2001
Kentucky.com Emarketing Campaigns
Kentucky.com selected TransDigital Solutions to deliver its emarketing campaigns for the calendar year 2001, replacing its previous provider.

June, 2001
TransCommerce Suite 2.0 Released
TransDigital Solutions, Inc. has unveiled its TransCommerce Suite 2.0 to offer turnkey ecommerce integration for commercial, government and education markets.

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